20/11/2025
“Even when the bombs stop, the pain continues.” - Bana al-Abed
Today, on World Children’s Day, we highlight the voice of Bana al-Abed, the 2025 International Children’s Peace Prize laureate, whose message to children living in war is a reminder of the urgent realities millions face every day.
World Children’s Day marks the anniversary of the Convention on the Rights of the Child, a moment to reflect on the promise the world made to every child. And Bana’s courage in speaking about the lives of children in conflict brings that promise into focus, reminding us why our work cannot slow down.
Through our advocacy, our projects and our annual State of Children’s Rights and Business assessment, we push the private sector to take responsibility for children’s rights and to strengthen their impact across operations and value chains.
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