Digidel 2013 was a campaign to increase the share of the population actively using digital services. One and a half million Swedes do not. The campaign was formed by a network of NGOs, libraries, companies and authorities. The objective of this joint effort was that 500 000 individuals presently not using the Internet would get online by the end of 2013. Many partners participated in activities ai
med at reaching the objective, primarily by offering help, education and inspiration. Everybody can participate in the endeavours – individuals, NGO’s, authorities and companies. Libraries and adult education organisations cooperate effectively to make more people ‘go digital’. The campaign motto:
• Digital inclusion is a must for a democratic society
• All inhabitants of Sweden shall have the possibility of digital inclusion
• Know-how is important for digital inclusion
• Usability and accessibility are important factors for digital inclusion
• Everyone who knows how can help those who don’t know how
• Digital inclusion is a matter for everyone in society
The campaign organisation
The campaign Digidel 2013 is a network of autonomous partners. They have joined together in order to reach the common objective of increased digital inclusion. Cooperation between partners at the national and regional levels is believed to be important. The network participants disseminate training material and good practices between themselves and act to engage new participants. They participated in the campaign according to their own ability and with their own resources. The campaign is an umbrella; the only prerequisite to participate in the campaign was making a contribution to the overall goal. The partners formed a joint board to support the network and give it a national voice. .SE (The Internet Infrastructure Foundation), as one of the partners, financed the campaign office.
