22/04/2026
AWS Culture of Innovation
We recently organised a session on innovation culture, where Yassir Jafar presented how this is approached in practice within Amazon Web Services (AWS).
💡The session covered Amazon’s customer-focused way of working, its approach to fast but structured decision-making, and some of the internal systems that support innovation at scale, including small autonomous teams.
It also opened up a discussion on how these principles relate to the realities, challenges, and development needs of different organisations.
Thank you Christa Torm from AWS for organising this interesting session!