WIN WIN Award

Hem
Sverige
Göteborg
WIN WIN Award

Vägbeskrivning Webbplats Kontakta organisationen

WIN WIN Award recognise and promote outstanding solutions to the most urgent challenges facing the world today. Theme 2027 - Re:economy

This international award of 1 million SEK has been presented yearly since 2000 in Gothenburg, Sweden.

29/10/2026

Dagens ekonomiska system mäter framgång i linjär tillväxt, vilket sker på bekostnad av både människor och miljö. Den 1 december bjuder vi in till 𝗖𝗮𝗻 𝘄𝗲 𝗿𝗲𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗵𝗲 𝗲𝗰𝗼𝗻𝗼𝗺𝘆? - en eftermiddag där vi i stället utforskar hur en ekonomi kan se ut som ryms inom planetens gränser och sätter välbefinnande först.

Möt experter och företag som utforskar nya vägar framåt och delar erfarenheter av att driva förändring i praktiken. Ta del av inspirerande perspektiv, samtala om möjligheter och utmaningar och utbyta idéer med personer från olika sektorer som vill bidra till en mer hållbar ekonomi.

På scenen möter vi:
🔸David Ekelund, medgrundare och Chief People Planet Officer på Icebug
🔹Magnus Tengberg, Head of Urban- and real estate development från Vasakronan
🔸Sara Larsson, verksamhetschef för WIN WIN Award

Eventinfo
🔸Datum och Tid: Tisdag 1 dec, kl.15:00 - 17:00
🔹Plats: Platinan, Gullbergs Strandgata 7, 411 04 Göteborg, Sweden
🔸Begränsat antal platser. Anmäl dig: https://loom.ly/SXuzJr4

28/10/2026

Vasakronan joins the WIN WIN Award as a new partner!

Vasakronan is Sweden’s largest property company and is owned by the Second, Third and Fourth Swedish National Pension Funds. The company owns, develops and manages office and retail properties in Stockholm, Uppsala, Gothenburg and Malmö. Across all four cities, Vasakronan is a driving force in urban development. In Gothenburg, one example is Lilla Bommen, where the iconic Läppstiftet and Platinan buildings are joined by Kaj 16, a new development with a strong focus on reuse.

"Vasakronan has been working on sustainability issues for a long time, leading the way in our industry and demonstrating that it is possible to keep pushing the boundaries. However, we are far from finished. Our vision is to create future-proof cities for everyone, where people and companies thrive. To achieve this, we need to challenge ourselves and take the next step. Through our collaboration with the WIN WIN Award, we hope to share our experience while gaining new perspectives," says Kristina Pettersson Post, Head of Customer and Sales, Göteborg at Vasakronan.

From left to right in the picture: Magnus Tengberg, Kristina Pettersson Post and Sara Larsson

27/10/2026

We are delighted to welcome David Ekelund, Co-founder and Chief People Planet Profit Officer at Icebug, as the expert adviser to the WIN WIN Award Jury, and Anna Nordén, Associate Professor of Economics at Jönköping International Business School, as the expert adviser to the WIN WIN Youth Award Jury.

Both David and Anna bring great expertise in economics and believe that the economy doesn't have to work the way it does today. It can be redesigned to serve people and nature rather than depleting both, and in doing so become one of the most powerful forces for sustainable change.

Together, we will highlight leaders proving that business can work for human wellbeing and the planet.

26/10/2026

𝗧𝗵𝗲𝗺𝗲 𝟮𝟬𝟮𝟳 𝗔𝗻𝗻𝗼𝘂𝗻𝗰𝗲𝗺𝗲𝗻𝘁 - 𝗥𝗲:𝗲𝗰𝗼𝗻𝗼𝗺𝘆

Our current economic system has emerged from a worldview that treats nature as limitless, always ready to provide more. And without the right rules and incentives, sustainable alternatives compete on uneven terms with actors who benefit from taking more than they give back: to nature, to human wellbeing, to future generations.

Part of what makes this so persistent is structural: short-term thinking is built into how capital is invested, how businesses are evaluated, and how political decisions are made. Success is measured by what is easiest to count rather than what truly matters, and long-term value is systematically underpriced.

The WIN WIN Award and WIN WIN Youth Award 2027 will shine a light on leaders driving change in the economy for human wellbeing within the planetary boundries, through business model innovation, new financial flows, policy reforms or new narratives, all steering economies toward what truly matters: enabling people, communities and nature to thrive, now and in the future.

📣 Nominate by 10 January 2027 at https://loom.ly/hT8-ShY

23/10/2026

What actually changes how people think and act? On 16 October, WIN WIN Award, Mardi Gras and Universeum took that question to Wisdome for 𝗥𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗢𝘂𝘁, 𝗥𝗲𝗮𝗰𝗵𝗶𝗻𝗴 𝗜𝗻, a session on sustainability communication during WIN WIN Week.

WIN WIN Award laureate Dr Alaa Murabit and WIN WIN Youth Award laureate Julieta Martínez shared the stage with Marcus Lundstedt from Stockholm Resilience Centre, Sandra Roos from Kappahl and Helena Nordström Ernbo from EY. Here is what we are taking with us.

𝗢𝗳𝗳𝗲𝗿 𝗮𝗻 𝗮𝗹𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝘃𝗲, 𝗻𝗼𝘁 𝗮 𝗰𝗼𝘂𝗻𝘁𝗲𝗿-𝗻𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲. Counter-narratives don’t often work. So instead of engaging with or trying to dismantle the current narrative, offer an alternative path.

𝗧𝗶𝗺𝗲 𝗶𝘁 𝘄𝗶𝘀𝗲𝗹𝘆. Even a strong message can fall flat if it arrives at the wrong moment or is heard only once. Repeat key messages and anchor them to something resonant in public life.

𝗟𝗲𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗶𝘁. Immersive experiences shift people from passive observers to active participants, and can make abstract issues tangible in a way a report rarely does.

𝗕𝗿𝗶𝗻𝗴 𝗰𝗿𝗶𝘁𝗶𝗰𝘀 𝗶𝗻 𝗲𝗮𝗿𝗹𝘆. Inviting people with concerns in while decisions are still open builds trust and ownership, and makes the message far more likely to land than trying to win them over afterwards.

22/10/2026

A glimpse of WIN WIN Week 2026
With Alaa Murabit and Julieta Martínez
Theme: Gender-Equal Societies

Made possible by the longstanding support of our partners:
Göteborgs Stad, Västra Götalandsregionen, Göteborgs Universitet, Chalmers Tekniska Högskola, SKF, Greencarrier, SEB, Elanders, Getinge, Coop Väst, Essity, Carl Bennet Ab, AP2, Mardi Gras, AstraZeneca and Radisson Blu Scandinavia.

Video: Donovan Von Martens

21/10/2026

WIN WIN Prize Cubes 2026: One voice, many echoes
Designer: Emeli Höcks

The 2026 WIN WIN laureates, Alaa Murabit and Julieta Martínez Oyarzún, have spent their lives making room for others to be heard and to lead.

Emeli Höcks has captured the essence of their work in this year's prize cubes, made of clay shaped by many hands and fired to become permanent.

Each mark is an echo, a trace of someone given the space to take part, just as the laureates have paved the way for more women to become a lasting part of the conversations that shape our societies.

19/10/2026

On Friday evening, Börsen in Gothenburg opened its doors for the WIN WIN Award Ceremony, the closing chapter of WIN WIN Week 2026. Together with our guests, we honoured this year’s laureates: Dr Alaa Murabit, who has devoted her life to placing women at the heart of peacebuilding and global policy, and Julieta Martínez, who has built movements that bring women to the centre of climate action, in her own community and far beyond it.

Alaa and Julieta, our warmest congratulations. At a time when progress on gender equality can no longer be taken for granted, your work shows us both what is at stake and what is possible.

Thank you to all our guests for sharing this evening with us.

Photografer: Sofia Lewerin

Adress

Lagergatan 1
Göteborg
41511

Webbplats

https://news.cision.com/se/win-win-award, https://www.winwinaward.org/

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