23/10/2025
Tourism Isn't Just About Destinations; There's A Lot More!
Across Africa, something powerful is happening: women entrepreneurs, youth leaders, and creative thinkers are rewriting the story of tourism and events.
They’re turning local communities into destinations.
They’re designing wellness experiences that heal the mind and attract economic growth.
They’re using digital storytelling, innovation, and partnerships to connect Africa to itself — and to the world.
Today, Thursday, October 23 (8–9:30 PM CAT), you're invited to join a dynamic Live X Session:
🎙 The Business of Tourism & Events in Africa
Featuring visionaries from Rwanda, Kenya, and Zimbabwe:
Naïssa Umutoni Karekezi, EMBA: Co-founder, Umwishywa Ltd
Joy Gitau – Tourism Marketing & Brand Strategy Consultant
Maggie Wambui Murigi – African Tourism Consultant & Entrepreneur
Alice Chingombe – Director, Mwenzu Travel and Events
Moderated by Iris Iradukunda, 2025 Local President, JCI Kigali Youth
Together, they’ll explore:
🔹 How tourism can drive youth & women empowerment
🔹 How entrepreneurs can thrive in Africa’s growing events industry
🔹 The untapped business opportunities reshaping the continent
If you believe Africa’s next trillion-dollar story will be built on culture, creativity, and collaboration, you don’t want to miss this.
🔗 Join the conversation live on X (Twitter) via : https://x.com/i/spaces/1rmxPvRdLMYGN