Nudging2Move

A European project using nudging to promote walking & cycling, improving health and sustainability.
📢 Join the movement!

06/10/2026

You've probably seen "8 km" floating around. The real number is different. 🇩🇰

Copenhagen's cycle superhighway, opened in 2012, runs about 17.5 km — connecting Copenhagen to Albertslund through residential areas and green landscapes.

But the real story isn't the length. It's the goal: shrink the distance between home and destination.

A painted lane isn't enough. What gets people out of cars is continuity — fewer interruptions, routes that actually connect, no obstacle course to reach where you're going.

And when a route works like real infrastructure? It's easier to imagine a kid biking to school alone.

The lesson isn't that Denmark has long bike paths. It's that mobility changes when a city treats cycling as infrastructure, not an exception. 🚲

28/09/2026

Palermo now rewards people for pedaling. 🚲

The project "Palermo premia chi pedala" turns your kilometers into points, vouchers and free tickets. Track your rides with two apps, join challenges until 2027, and climb the leaderboard.

What you can win: digital vouchers, gift cards, museum and theatre entries, AMAT tickets.

But here's the part we like most: a share of every challenge's prize goes to the city, for bike racks, new signage and public meetings. So pedaling doesn't just reward you. It improves the ride for everyone who comes after.

Would you pedal for a reward? 👇

21/09/2026

Habits work like interest. 📈

One trip on its own barely moves the needle. But repeat it, and something shifts — it gets easier, faster, more automatic.

Each easy trip makes the next one easier. That's not extra effort. That's compounding.

Do it for a year, and what started as one inconvenient trip becomes hundreds of kilometers — and a completely different relationship with your commute.

Compound interest doesn't care how small you start. 🚲

14/09/2026

Newton had a point about habits, too. 🧲

An object at rest stays at rest — nothing moves without a push. The first push always costs the most: static friction is higher than what follows.

But once you're moving, momentum takes over. The same effort carries you further, for less.

And you don't need a big force to change direction — a small one, repeated, bends the whole path.

You don't need motivation. You need a first push. 🚲

09/09/2026

Every bus stop has a story — most of them, we never stop to tell.

For this piece, we imagined one: a bus stop watching the same commuter go from "just this once" to habit, and eventually bringing someone else along.

It's a small narrative device, but it points to something real about behavior change in mobility: lasting shifts rarely start with a plan. They start with one low-stakes trip, a bit of positive reinforcement, and — if it sticks — social spread.

Infrastructure and incentives matter. But so does designing for that first, easy trip.

What's the "bus stop" in your city or organization that could nudge that first step?

02/09/2026

A new habit does not need a perfect plan. 🚲✨

It can start with one short trip: walking to the shop, cycling to work, or choosing a calmer route for your daily commute.

Try it once. Notice how it feels. Do it again.
That is how active mobility becomes part of everyday life. 🌿

What is one trip you could try differently this week? 👇

26/08/2026

Everyday mobility starts with real stories. 🚶‍♀️🚲

In Alpiarça, community members share how walking and cycling are already part of their daily lives — from commuting and shopping to family activities and leisure.

Their experiences also highlight what still needs to improve: safer crossings, lower traffic speeds, bike lanes, and secure bicycle parking. 🌱

Listening to the community is the first step towards creating healthier and more active cities.

24/08/2026

One trip. A domino effect. 🚲✨

Try biking once, feel better, repeat it… and before you know it, sustainable mobility becomes your default.

Small choices can create big habits. 🌱
What’s your first trip going to be?

17/08/2026

Is your city bike-friendly? 🚲

Check the essentials: protected lanes, safe parking, connected routes, and good lighting.

How many boxes can your city tick? 👀

Tag us with your score!

10/08/2026

Same commute time, two very different brains. 🧠

Walking can mean less stress, better mood, and steadier energy. 🚶‍♀️🌿

Which one do you choose?

Endereço

Alpiarça

Website

https://nudging2move.eu/

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