20/11/2025
International Men’s Day Celebrations – Better Cotton (REEDS Vehari)
REEDS Pakistan Vehari team organized meaningful International Men’s Day celebrations across various PUs under the Better Cotton Program, bringing together farmers, field staff, and Gender Committee members. The activities highlighted the positive contributions of men in cotton-growing communities and emphasized their vital role in promoting gender equality, wellbeing, and sustainable agricultural practices.
During these sessions, participants engaged in discussions on men’s health, stress management, positive masculinity, and the importance of shared responsibilities both at home and in the field. Farmers reflected on how supportive male behaviors—such as respecting women’s participation, ensuring safe working environments, and promoting fairness—strengthen families and enhance community resilience.
The events celebrated progressive male role models, encouraged open dialogue to challenge harmful stereotypes, and promoted cooperation between men and women as equal partners in cotton production. These engagements align with Better Cotton’s vision of fostering inclusive, healthy, and gender-balanced communities.
A powerful step forward in building supportive, aware, and equitable cotton-producing communities across District Vehari.
