05/05/2020
During lockdown, many small businesses owners/retailers are suffering since the markets are closed and they have no digital presence at all.
I get a lot of queries from small businesses that they want to start online selling.
That’s a positive thing that they want to START however they have no knowledge that how it actually works.
Local Market retail is different. The way of presenting and selling product is different in a local market.
However on digital, the dynamics are different.
On digital,
Your brand story matters.
Your brand vision matters.
Your presentation of the product matters.
Your packaging matters a lot.
Customer support matters.
Return policy matters.
Communication matters.
It is not as easy as it sounds.
The good thing is, they WANT to do it but it will take them a while that HOW it would actually work!
They won’t be able to pay such money that agencies would do all these things for them, what are the options they are left with?
How can we make these small business learn the dynamics of digital and move forward?