WMC Women Media Center

WMC Women Media Center Promoting Gender Equality in Media

18/08/2026

Women’s representation in media is gradually increasing, but the real challenge is ensuring that women can successfully enter, remain, and grow within newsrooms.

Dr. Ayesha Ashfaq , Chairperson, Department of Media and Development Communication, University of the Punjab, highlights the barriers faced by women journalists from cultural expectations and hostile newsroom environments to technology-facilitated gender-based violence, trolling, and deepfakes.

She emphasizes that creating a safer and more inclusive media environment is a collective responsibility. Empowering women is important, but we also need to educate and engage men. “He for She” calls for a shift in mindset among male journalists and media professionals to support women’s participation and leadership in journalism.

🇵🇰 Happy Independence Day, Pakistan! 🇵🇰Today, we celebrate the spirit of freedom, unity, resilience, and the sacrifices ...
13/08/2026

🇵🇰 Happy Independence Day, Pakistan! 🇵🇰

Today, we celebrate the spirit of freedom, unity, resilience, and the sacrifices that shaped our nation.

Women Media Center (WMC) wishes all Pakistanis a very Happy Independence Day!
Let us renew our commitment to building a stronger, peaceful, inclusive, and prosperous Pakistan where everyone can contribute and thrive. 🇵🇰

Pakistan Zindabad! 💚

The Round Table Dialogue concluded with a shared recognition that while Pakistan’s media sector has made progress in wom...
11/08/2026

The Round Table Dialogue concluded with a shared recognition that while Pakistan’s media sector has made progress in women’s participation and visibility, significant challenges remain in achieving meaningful gender equality in leadership. Participants emphasized the need for collective action by media organizations, government institutions, academia, civil society, and journalists.

The discussion highlighted the importance of leadership opportunities, professional development, mentorship, safe and inclusive workplaces, technological innovation, and policy reform to empower women to lead and shape the future of journalism.

The event concluded with a group photograph, capturing the collective commitment to advancing women’s leadership and representation in Pakistan’s media industry.

Women journalists highlighted the barriers they face in accessing Press Club membership and securing meaningful represen...
11/08/2026

Women journalists highlighted the barriers they face in accessing Press Club membership and securing meaningful representation within professional bodies. During the Round Table Dialogue on “Women in Media Leadership: Advancing Representation in Newsrooms, Press Clubs, & Journalists’ Unions,” participants shared concerns about limited opportunities for women to become members, participate in decision-making, and take up leadership positions.

The discussion also focused on the need for fair and transparent membership processes, greater representation of women in Press Clubs and Journalists’ Unions, and equal opportunities for leadership. Participants emphasized that women journalists should have a stronger voice in professional associations that represent their interests and shape the media industry.

The dialogue further highlighted the importance of creating an inclusive and equitable professional environment where women can actively participate, lead, and contribute to decisions affecting the journalism community. Ensuring meaningful representation of women in Press Clubs and Journalists’ Unions remains essential for advancing gender equality in Pakistan’s media landscape.

A Round Table Dialogue on “Women in Media Leadership: Advancing Representation in Newsrooms, Press Clubs, & Journalists’...
10/08/2026

A Round Table Dialogue on “Women in Media Leadership: Advancing Representation in Newsrooms, Press Clubs, & Journalists’ Unions” was held on 31st July 2026 at Four Points by Sheraton, bringing together media professionals and stakeholders to discuss women’s evolving role and representation in Pakistan’s media industry.

The first session, “Current State of Women’s Leadership in Media,” highlighted the significant progress women have made over the past two decades, with increasing representation in editorial, production, digital media, management, and academia, particularly in public broadcasters such as PTV. However, women remain underrepresented in senior leadership, executive decision-making, editorial management, and policy-making positions, especially within private media organizations.

Participants emphasized that while women’s numerical representation has improved, meaningful gender equality requires greater participation and influence in leadership and decision-making. The dialogue provided a platform to identify existing gaps and explore practical pathways to strengthen women’s leadership and representation across Pakistan’s media landscape.

The certificate distribution ceremony marked the successful conclusion of the Five-Day Electronic Media Training Course ...
09/08/2026

The certificate distribution ceremony marked the successful conclusion of the Five-Day Electronic Media Training Course on “AI, Safety & Inclusive Journalism,” organized by the Women Media Center (WMC). Mr. Farid Ahmed, DGPR, along with Ms. Fauzia Shaheen, Founder & CEO, Women Media Center, distributed certificates among the participants in recognition of their successful completion of the training programme.

The training brought together students and aspiring media professionals from leading educational institutions across Lahore, including Superior University, Govt. Graduate College Township, University of the Punjab (PU) , University of Management & Technology (UMT), Comsats University Islamabad (CUI), Lahore College For Women University - Official (LCWU) MAO College, University of Lahore (UOL), and Kinnaird College for Women (KCW) , Lahore.

The ceremony recognized the participants’ commitment, active participation, and dedication throughout the five-day programme, which focused on practical skills in electronic media, journalism, Artificial Intelligence, safety, inclusive reporting, camera handling, news anchoring, field reporting, and digital media.

Mr. Farid Ahmad, DGPR, joined the concluding session of the Five-Day Electronic Media Training Course on “AI, Safety & I...
09/08/2026

Mr. Farid Ahmad, DGPR, joined the concluding session of the Five-Day Electronic Media Training Course on “AI, Safety & Inclusive Journalism,” organized by the Women Media Center (WMC), as the Chief Guest.

Mr. Farid Ahmad was warmly welcomed by the organizers and participants and engaged with the trainees in an interactive session. Participants share their experiences of the five-day training, highlighting the knowledge gained, practical skills developed, and confidence built through sessions on journalism, media ethics, reporting techniques, camera handling, news anchoring, PTC, AI, and digital media.

Appreciating the participants’ active involvement and enthusiasm, Mr. Farid Ahmad emphasized the importance of effective communication, confidence, professional presentation, and strong eye contact while reporting or speaking on camera. He also appreciated the efforts of Women Media Center (WMC) in providing practical media training opportunities to aspiring media professionals.

Concluding his address with an inspiring message, he reminded the participants:

“The world is changing, so you have to change pace.”

His motivational words provided an inspiring conclusion to the training and encouraged participants to embrace change, continue learning, and confidently apply their skills in the evolving media landscape.

During the Five-Day Electronic Media Training Course on “AI, Safety & Inclusive Journalism,” organized by the Women Medi...
08/08/2026

During the Five-Day Electronic Media Training Course on “AI, Safety & Inclusive Journalism,” organized by the Women Media Center (WMC), Group C took part in a practical Piece to Camera (PTC) field reporting exercise. The activity provided participants with firsthand experience of presenting news from an outdoor location, focusing on story positioning, camera framing, on-camera presence, body language, voice modulation, report structure, and clear news delivery.

Working collaboratively at the reporting location, participants prepared and delivered their PTCs while managing the camera setup and presentation. The exercise allowed them to apply their training in a real-world setting while strengthening their field reporting, visual storytelling, on-camera presentation, and professional news delivery skills.

A field reporting exercise on Piece to Camera (PTC) was carried out by Group B, allowing participants to put their newsr...
08/08/2026

A field reporting exercise on Piece to Camera (PTC) was carried out by Group B, allowing participants to put their newsroom learning into practice in an outdoor reporting environment. The activity emphasized the key elements of an effective PTC, including story positioning, camera framing, reporter presence, delivery style, voice modulation, body language, and maintaining a natural connection with the location and subject of the story.

Participants developed and delivered their own PTCs on location, working collaboratively as reporting teams and applying techniques covered during the training. The practical assignment enhanced their field reporting, on-camera presentation, storytelling, and communication skills, while giving them firsthand experience of the preparation and discipline required for professional electronic news coverage.

A practical Piece to Camera (PTC) field exercise was conducted for Group A, giving participants firsthand experience in ...
08/08/2026

A practical Piece to Camera (PTC) field exercise was conducted for Group A, giving participants firsthand experience in presenting news reports from an outdoor location. The exercise focused on key elements of professional PTC delivery, including camera presence, confident presentation, body language, voice modulation, framing, reporting structure, and effectively connecting the reporter with the story and location.

During the field activity, participants prepared and delivered their own PTCs, applying the reporting and presentation techniques covered throughout the training. The practical exercise helped strengthen their on-camera confidence, field reporting abilities, presentation skills, and capacity to communicate news clearly and professionally in a real-world reporting environment.

Address

Karachi
75100

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Friday 10:00 - 18:00
Saturday 10:00 - 18:00

Website

Alerts

Be the first to know and let us send you an email when WMC Women Media Center posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Organization

Send a message to WMC Women Media Center:

Shortcuts

Share

Category