26/11/2025
just set a new benchmark with the launch of Thrive, a fully digital platform that lets customers explore, customize, and purchase life and health protection in just a few clicks. This is exactly the kind of simple, paperless, customer centric experience Pakistan needs as we move into our Insurtech Decade.
Thrive reflects where the industry is headed under Vision 2030: digital distribution, smarter journeys, and accessible insurance for every Pakistani. A strong step forward for scaling protection nationwide.