30/03/2026
We proudly congratulate our fourth-year BA Communication students, Keizha Krysteil Bayot and Christal Ragobrio, together with BA Communication faculty member Dr. Ariel Bulawan Lunzaga, for successfully presenting their research papers at the 4th FRAMEwork Asia-Pacific Communication Conference, held on March 26โ27, 2026, at the Cavite State University โ Indang Campus.
During the conference, Keizha Krysteil Bayot presented the study โCaught in the Budol Trap: A Study in Social Media Marketing, Buyer Reaction, and Behavioral Shifts among TikTok Shop Users,โ co-authored with Jermae Capuyan, Rochelle Morilla, Janaya Villanueva, and Jeremy Inalisan.
Christal Ragobrio presented the research titled โTyping Through Tears: A Motherโs Post, a Fatherโs Reaction, Relationship in Circus,โ co-authored with Alexa Patawaran, Ricardo Todio Jr., Princess Calderon, Blue Nicolas, and Marielle Hernali.
Meanwhile, Dr. Ariel Bulawan Lunzaga presented his paper โLove Beyond Labels in Algorithmic Publics: Recalibrating Gender Discourse in AI-Mediated Social Media Environments.โ
Their participation and contribution to academic discourse highlight the excellence, dedication, and research capability of the BA Communication community. ๐โจ
Caption by Pamela Serdeรฑa
