20/05/2026
๐ฆ๐๐๐๐ฌ๐ฆ๐๐ฌ๐ ๐ฆ๐๐ฅ๐๐๐ฆ: ๐ฃ๐๐๐ฐ๐ต ๐ผ๐ณ ๐๐ฎ๐ป๐ฑ๐ผ๐บ๐
First, what is a fandom? A fandom is defined as a community of enthusiasts, fans or followers who share a common interest in a person, theme, genre, or piece of media. Iโm sure everyone is part of some sort of fandom, whether it be as niche as possible, to the most widespread communities you can think of, everyone is or has been a part of one, probably multiple fandoms. Why, though? Why do we feel the need to belong in a fandom? Well, there are many theories as to why.
๐๐ช๐ฆ๐ณ๐ข๐ณ๐ค๐ฉ๐บ ๐ฐ๐ง ๐๐ฆ๐ฆ๐ฅ๐ด
As Abraham Maslow posited, a leading theory as to why we crave this connection is due to the hierarchy of needs. His theory states that there are certain things everyone needs, and one such level is love and belonging. Besides intimacy and family, a key part of this level is finding a sense of connection and friendship, which fandoms provide and satisfy. Fandoms can even fulfill the stage of esteem, where one can flourish within the fandom to gain respect, status, and recognition from others within the group.
๐๐๐ (๐๐ฆ๐ญ๐ง ๐๐ฆ๐ต๐ฆ๐ณ๐ฎ๐ช๐ฏ๐ข๐ต๐ช๐ฐ๐ฏ ๐๐ฉ๐ฆ๐ฐ๐ณ๐บ)
Another explanation comes from Edward Deci and RIchard Ryan, using their self-determination theory. The theory states that humans have three basic psychological needs: Autonomy, Competence, and Relatedness. Fandoms fulfill at least one, but depending on the person, can fulfill the others as well. It of course fulfills relatedness, which asks for a sense of belonging and attachment to other people, but it can also spark competence, when it comes to creating content for the fandom. From artworks, to fanfics to parodies, these can all stimulate and fulfill that need of competence.
๐๐ฑ๐ต๐ช๐ฎ๐ข๐ญ ๐๐ช๐ด๐ต๐ช๐ฏ๐ค๐ต๐ช๐ท๐ฆ๐ฏ๐ฆ๐ด๐ด ๐๐ฉ๐ฆ๐ฐ๐ณ๐บ
Another theory that we can use to understand why we feel the need to be a part of a fandom is the Optimal Distinctiveness Theory by Marilynn Brewer. This theory posits that people seek to balance two opposite goals: the need for inclusion and the need for differentiation. Essentially, it says that we strive to both belong and be unique amongst others. Fandoms can fulfill both of these, as not only does belonging to a faction find you being part of a community, but the nicheness of the fandom you are a part of can fulfill that desire to feel unique against others as well.
๐๐ฎ๐ป๐ฑ๐ผ๐บ ๐ฎ๐ ๐ฝ๐ฎ๐ฟ๐ ๐ผ๐ณ ๐๐ฑ๐ฒ๐ป๐๐ถ๐๐
Fandoms offer people a space where they can feel included in a community. Within the community are people who share the same interests as you, so you often can find yourself within a group of people you connect with. In this sense, fandom caters to the humanโs need to belong, and also shapes our identity and the way we view ourselves.
Inherently, humans have that inner desire to belong into a group where they feel welcomed and seen. Fandoms offer that kind of environment to people who are looking, connecting people with similar interests, ideas and even possibly personalities together. Especially now due to the growing accessibility of technology, people can now discuss shared interests and likes through the use of social media. That sense of belongingness can now be found through non-physical means. Through these connections, communities can work together and achieve greater things. Some examples would be raising funds for charity in the name of a bandโs concert like Live Aid, or connect fans from all around the world under the desire for world peace.
Fandom can also be used as a way to shape a personโs identity. A person can very easily incorporate fandoms into their self-concept, with sayings like โI am an ARMYโ or โI am a Swiftyโ. These sayings are imbued within the personโs idea of oneself, getting feelings of pride from their association with the fandom. The closer one feels toward the fandom, the more they are likely to associate their lives with it.
๐๐ฟ๐ผ๐๐ฝ ๐๐๐ป๐ฎ๐บ๐ถ๐ฐ๐
Within these fandoms, they can grow and start to develop their own roles, hierarchies, behaviors, lingos, even localized politics. Outside of them, these groups, depending on the niche and category they belong in, can even start fights against other groups. Thus, what emerges is a complex environment, one that can be analyzed by a variety of theories.
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In group settings, even more so in online communities, people tend to start to lose self-awareness and a sense of self. This can lead to people acting in a way that they usually wouldnโt do, if they believe it aligns with the groupsโ goals or behavior. This can cause toxic behavior amongst and between fandoms.
๐๐ณ๐ฐ๐ถ๐ฑ ๐๐ฐ๐ญ๐ข๐ณ๐ช๐ป๐ข๐ต๐ช๐ฐ๐ฏ
Group Polarization happens when a discussion within the group reinforces the initial opinions and beliefs of its members, leading to more and more risky or extreme views that develop. This typically happens when the group chooses not to include opposing viewpoints from other users or fandoms. This explains the sometimes intense views and conflicts of fandoms online
๐๐ฎ๐ฟ๐ธ๐ฒ๐ฟ ๐ฆ๐ถ๐ฑ๐ฒ ๐ผ๐ณ ๐๐ฎ๐ป๐ฑ๐ผ๐บ
Fandom is definitely not without its flaws within communities. These loud minorities are often called a fandomโs โtoxic sideโ and are found in controversy a lot due to a lot of awful etiquette such as bullying, doxing, harassment or other acts. Oftentimes this can be derived from a feeling of protectiveness by seeing perceived threats to idols, or even by carrying any sort of โus versus themโ mindset.
This toxic part of fandom comes out mostly through disagreements, when one identifies so closely with a certain aspect of fandom, but then comes across people who donโt feel the same way. They may feel the urge to get defensive about it, and in severe cases, resort to violence. Some examples of this are idols receiving death threats because of certain actions that they make.
Itโs important that fandom be used as a space to connect, but it should also encourage behaviors of maturity when dealing with any disagreements. Oftentimes we need to remember that the people we communicate with, whether theyโre the fandomโs idols or just another person online, are just people. Everyone has different opinions, and at the end of the day it is best to agree to disagree.
If someone in the toxic side of a fandom is getting on your nerves, take a deep breath and just leave them be. Youโll find their words to be just that, words.