As the Philippine retail and wholesale trade become more sophisticated …
As new channels emerge …
As more brands enter the market …
As more above-the-line messages and below-the-line activities bombard shopper’s minds…
Point-of-purchase activities and support of the trade now become critical in winning the shopper. However, some companies are still not sure of what Trade Marketing is – its pla
ce in the company, its functions, and its powers. There is also no current platform for cooperation among Trade Marketing professionals, and between Trade Marketers and the trade, their suppliers, government, and Trade Marketing associations in other countries
Enter the TRADE MARKETING ASSOCIATION OF THE PHILIPPINES -- the first of its kind in the country. We are a community of Trade Marketing professionals that share the conviction that Trade Marketing plays a very strategic role in every supplier’s business, by virtue of its being in the Axis of Influence. Together, we create opportunities to network, share and learn, and drive Trade Marketing excellence. We empower Trade Marketing.
