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MORES CONGRESS 2026 | DAY 1: INTELLIGENCE IN MOTIONWhy should you be in the room on October 26?→ Stay ahead of emerging ...
09/10/2026

MORES CONGRESS 2026 | DAY 1: INTELLIGENCE IN MOTION

Why should you be in the room on October 26?

→ Stay ahead of emerging research methods. Explore AI, synthetic personas, and the evolving role of insights.

→ Learn directly from CMI leaders. Hear how insights teams from Nestlé, Coca-Cola, URC, and Asia Pacific Breweries are responding to new business demands.

→ Strengthen your strategic thinking. Learn from leading strategists how to turn consumer understanding into business impact.

→ Understand the changing Filipino consumer. Explore economic realities, behavioral shifts, and a new common language for socioeconomic classification.

Fresh perspectives. Practical takeaways. Connections that matter.

Explore the full Day 1 program and discover what you can bring back to your team.

👉 Register at morescongress.ph

Get ready to see ideas from different worlds come together at MORES Congress 2026!DAY 1 | THE POWER OF REIMAGINATION Hea...
05/10/2026

Get ready to see ideas from different worlds come together at MORES Congress 2026!

DAY 1 | THE POWER OF REIMAGINATION Hear from the celebrated Illustrator and Designer Lloyd Zapanta, as he explores how creativity can challenge the familiar, shift perspectives, and open new possibilities through the power of reimagination.

DAY 2 | INTELLIGENT MARKETING Join Albert Cuadrante of UnionBank for a featured talk on intelligent marketing and the ideas shaping what comes next.

From creative thinking to intelligent marketing, these featured talks are just some of the conversations waiting for you at Congress.

📅 October 26–27, 2026
📍 SMX Aura, Function Rooms 1 & 2, 3rd Level

Be part of the conversations. Be in the room.

👉 Register now at morescongress.ph

WHAT CAN ECONOMICS TEACH US ABOUT BEHAVIOR?WHAT CAN STORYTELLING TEACH US ABOUT IMPACT?Two very different disciplines. T...
01/10/2026

WHAT CAN ECONOMICS TEACH US ABOUT BEHAVIOR?
WHAT CAN STORYTELLING TEACH US ABOUT IMPACT?

Two very different disciplines. Two very different lenses.

At MORES Congress 2026, hear from two keynote speakers bringing distinct perspectives to the questions shaping research, creativity and business.

SHARON FAYE ALARIAO PIZA
Economist, Poverty & Equity, World Bank
Day 1: Intelligence in Motion

With expertise in poverty, inequality, rural development and statistical capacity building, Sharon brings an economic lens to understanding communities, behavior and a changing world.

AURTHUR MERCADER
Founder & Animation Director, Puppeteer Studios
Day 2: Impact in Motion

With work connected to Netflix, Disney, LEGO, DC and Warner Bros., Aurthur brings the lens of imagination, storytelling and Filipino creative talent to the question of how ideas become impact.

Different disciplines. Different ways of seeing. One Congress.

October 26–27, 2026
SMX SM Aura, Function Rooms 1 & 2, 3rd Level
See the program. Register for MORES Congress 2026.

Ready to turn insights into ideas that can make an impact?Join us for the MORES PMR Masterclass: “Turning Insights into ...
01/10/2026

Ready to turn insights into ideas that can make an impact?

Join us for the MORES PMR Masterclass: “Turning Insights into Winning Concepts” at ACE Hotel & Suites, Pasig City.

We’re bringing together Bunny Aguilar, Wata Lamar and Marian Santos for an engaging session on transforming insights into stronger, more meaningful concepts.

📅 October 6, 2026 | Tuesday
📍 ACE Hotel & Suites, Pasig City
⏰ 8:00 am to 5:00 pm

Haven’t registered yet?
Secure your slot here: https://forms.gle/YvqcmQsuwFKu7Esh7

We hope to see you there!

Already registered? Please disregard this reminder.

THE INDUSTRY IS CHANGING.ARE YOU IN THE CONVERSATION?AI. Consumer behavior. Research. Strategy. Creativity. Business.Hea...
29/09/2026

THE INDUSTRY IS CHANGING.
ARE YOU IN THE CONVERSATION?

AI. Consumer behavior. Research. Strategy. Creativity. Business.

Hear from the researchers, economists, marketers, strategists, creatives and business leaders shaping what comes next.

MORES CONGRESS 2026
October 26–27, 2026
SMX SM Aura, Function Rooms 1 & 2, 3rd Level

Professional + Academe Rates Available

SEE THE PROGRAM. REGISTER NOW AT morescongress.ph

Last September 21, 2026, MORES hosted its 3rd General Membership Meeting showcasing generative tools in driving the next...
29/09/2026

Last September 21, 2026, MORES hosted its 3rd General Membership Meeting showcasing generative tools in driving the next era of consumer insights. During his talk on "Digital twins, synthetic data, and new tech for product and concept testing", Jomanuel Cordova, Research Director at Ipsos, demonstrated how synthetic data, digital twins, and AI tools can reduce fieldwork timelines with predictive accuracy, all while adhering to strict human-grounded ethics and transparency. Complementing this, Ferdinand Jorge, Client Partner at RSB Insights & Analytics presented a compelling case study with Samsung Electronics Philippines during his talk on "Finding signal in the noise: AI and human intelligence for a smartphone launch". He revealed how combining digital intelligence with online communities delivered high product recommendation rates and actionable strategy for the flagship S26 launch.

Beyond keynote learnings, the meeting highlighted pivotal initiatives advancing our local research ecosystem. Members received updates on the upcoming MORES Congress and got an exclusive look at 1SEC InExplorer dashboard powered by Family Income and Expenditure Survey (FIES) data. President Rhea also outlined proposed MORES By-Laws amendments, including a new Young Market Researcher category and streamlined corporate structures, which remain open for member review and feedback through October 5th.

As our profession undergoes continuous evolution, MORES remains committed to empowering researchers with global perspectives, cutting-edge tools, and strong collaborative standards. Thank you to all the members and industry partners who joined us to lead the charge. May we keep shaping the future of market research together.

To the next generation of researchers, this one's for you!Research is changing fast. At MORES Congress 2026, go beyond t...
25/09/2026

To the next generation of researchers, this one's for you!

Research is changing fast. At MORES Congress 2026, go beyond the classroom and see where the industry is headed.

Hear from industry leaders, discover how research is being applied today, and explore the technologies, methods, and perspectives shaping what comes next.

Learn what’s changing. Meet the people shaping it. Find your place in the future of research.

Special academe rates available.

📅 October 26–27, 2026
📍 SMX Aura, Function Rooms 1 & 2, 3rd Level

See the program and register at morescongress.ph

WHO'S IN THE ROOM FOR DAY 2?Business leaders. Strategists. Marketers. Creatives. Researchers. Industry voices. Different...
24/09/2026

WHO'S IN THE ROOM FOR DAY 2?

Business leaders. Strategists. Marketers. Creatives. Researchers. Industry voices. Different disciplines, different lenses, one conversation about what happens when insight moves into action.

Meet the speakers shaping Day 2 of MORES Congress 2026.

How do insights influence decisions? How do they shape strategy, creativity, brands, and business? And what does it take to turn understanding into impact?

Different perspectives make for better questions. Be in the room for the conversation.

See the Day 2 program. Register for MORES Congress 2026.

October 27, 2026
SMX Aura, Function Rooms 1 & 2, 3rd Level

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Mandaluyong
1550

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm

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+639451089627

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