Public Relations Society of the Philippines

22/08/2026

What was taught decades ago in college won't cut it today—as Prof. Jojo Villamin points out, the industry moves too fast for outdated frameworks, requiring us to build an evolving, adaptive mindset. 🤔

If you're curious about his perspective on bridging the generational and structural gap in PR, watch the latest episode of this three-part podcast, brought to you by the Public Relations Society of the Philippines and San Beda University’s The Marketing Lab. Let's dive into how academic mindsets must transform to keep pace with today's fast-changing communications landscape. 🎙️

How do you feel about these findings? Let us know your reaction in the comments! 👇

22/08/2026

Be Part of the Story—Wherever You Are 🇵🇭

Can’t make it to Manila? We’re bringing the 33rd National PR Congress closer to you!

Provincial delegates who are unable to come to Manila and personally attend the Congress can join through our Offsite Participation setup. Gather with fellow PR professionals in your area and experience together the conversations, insights, and inspiration of this year’s Congress.

📍 33rd National PR Congress
STEWARD THE STORY: From Clout to Legacy
📅 September 17–18, 2026
🏛️ Solaire Resort North, Quezon City

🎟️ Online Participation Rate: ₱3,000

Exclusive for provincial delegates who cannot attend the PR Congress in person in Manila.

Together, let’s steward the stories that shape our profession, our communities, and our nation.

With our valued partners:
Platinum Partner: PMFTC Inc.
Silver Partners: Carma Asia Philippines, Development Bank of the Philippines (DBP), International Container Terminal Services Inc. ICTSI, Meralco, and Pascual Laboratories
Corporate Partner: SM Foundation, Inc.SM Foundation
Creative Agency: Grupo Agatep
Media Partners: Daily Tribune, GMA Network, INQUIRER.net and Nerve

Interested in becoming a sponsor or partner? For sponsorship opportunities, please feel free to contact the PRSP Secretariat at [email protected]

22/08/2026

Surface-level sponsorship is short-sighted. Authentic storytelling is the legacy.
We are privileged to welcome Jen Aquino (Managing Director, Probe Productions) to the 33rd National PR Congress!

She will share modern collaboration strategies to help brands transition from traditional product integration to deeply co-created creator plotlines that foster genuine audience connection.

A must-attend session for brand managers, influencer relations leads, and PR directors aiming to modernize their creator engagement strategies.

🗓 September 17 & 18, 2026
📍 Solaire Resort North

Reserve your place at this key industry gathering.
👉REGISTER NOW: https://app.glueup.com/event/steward-the-story-from-clout-to-legacy-181533/

In partnership with:
Platinum Partner: PMFTC, Inc.
Silver Partners: Carma Asia Philippines, Inc, Development Bank of the Philippines (DBP), International Container Terminal Services Inc. ICTSI, Meralco and Pascual Laboratories.
Corporate Partner: SM Foundation, Inc.
Creative Agency: Grupo Agatep
Media Partners: Daily Tribune, GMA Network, INQUIRER.net and Nerve

Interested in becoming a sponsor or partner? For sponsorship opportunities, please feel free to contact the PRSP Secretariat at [email protected]

21/08/2026

PR is needed now more than ever—as Ana Pista, APR, emphasizes, communicators today must seamlessly wear many hats to meet modern demands. 🤔

If you're eager to hear her perspective on navigating these demands, watch the latest episode of this three-part podcast, brought to you by the Public Relations Society of the Philippines and San Beda University’s The Marketing Lab. Let's dive into how PR professionals are evolving to handle the dynamic, multi-faceted requirements of today's brands.

Watch now: https://lnkd.in/giUw6iqE

How do you feel about these findings? Let us know your reaction in the comments! 👇

21/08/2026

Did Episode 1 leave you wanting deeper insights? Part two is officially here. 🎧

Catch Episode 2 of the collaborative podcast study between PRSP and San Beda University’s The Marketing Lab: "The Praxis Paradox: A Structural Audit of the Mismatch between Academic Foundations and Professional Public Relations Practices in the Philippines."

As the industry evolves, how do we bridge the gap for the next generation of communicators?

Join the discussion and leave your take in the comments below.

Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube.

20/08/2026

Legacy is built by inspiring those who come after us. 🇵🇭🏛️

On Ninoy Aquino Day, we're reminded of our power in shaping our nation's story.

As PR professionals, we hold a duty not to be driven by the tide, but to inspire, guide, and steward the excellence of the next generation of storytellers.

Let's continue building a legacy worth passing on.

20/08/2026

Every Generation has a Story to tell.

Your college years are more than a chapter. This is where you find your voice, build your perspective, make bold moves, and start becoming the communicator the industry needs.

The industry is changing. Communication is moving fast. AI is rewriting the rules. Audiences are louder, smarter, and harder to impress.

So… what’s your next move?

Join the 2026 PRSP National Student PR Congress and Grand Prix, and meet the storytellers, trendsetters, and future PR pros shaping what comes next.

Your story is already happening. Make sure you’re in the room for the next chapter.

Register now at: https://app.glueup.com/.../the-2026-national-student.../

Powered by our incredible partner: Globe Telecom

Interested in becoming a sponsor or partner? For sponsorship opportunities, please feel free to contact the PRSP Secretariat at [email protected]



Artwork by: Angelica Porta and Penelope Pamellon from the San Beda Junior Marketing Association

20/08/2026

Hype is fleeting. Verifiable trust is forever.

We are honored to feature Mon Isberto, APR (Consultant, MediaQuest Holdings; Head, THINKaMUNA Pilipinas) at the 33rd National PR Congress!

He will deliver actionable verification strategies to audit internal messaging and rapidly neutralize disinformation, empowering strategic leaders to protect brand integrity when stakes are highest.

An essential session for senior decision-makers, corporate affairs directors, and risk management specialists.

🗓️ Date: September 17 & 18, 2026
📍 Location: Solaire Resort North

Secure your participation in this premier industry event.
👉REGISTER NOW: https://app.glueup.com/event/steward-the-story-from-clout-to-legacy-181533/

In partnership with:
Platinum Partner: PMFTC, Inc.
Silver Partners: Carma Asia Philippines, Inc, Development Bank of the Philippines (DBP), International Container Terminal Services Inc. ICTSI, Meralco and Pascual Laboratories.
Corporate Partner: SM Foundation, Inc.
Creative Agency: Grupo Agatep
Media Partners: Daily Tribune, GMA Network, and Nerve

Interested in becoming a sponsor or partner? For sponsorship opportunities, please feel free to contact the PRSP Secretariat at [email protected]

19/08/2026

𝗙𝗿𝗼𝗺 𝘀𝗵𝗶𝗳𝘁𝗶𝗻𝗴 𝘁𝗿𝗲𝗻𝗱𝘀 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗺𝗲𝗮𝗻𝗶𝗻𝗴𝗳𝘂𝗹 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗮𝘁𝗶𝗼𝗻𝘀. 💬🗣️

Public relations is constant force of action. It moves with society, adapts to new trends, and responds to the way people connect and communicate. It’s about knowing what to say, why it matters, and how to build trust through stories that people can relate to.

And what better way to explore these dynamics than through the perspective of a PR veteran? 👀

𝗠𝗿. 𝗔𝗻𝗱𝗿𝗲𝘀 “𝗔𝗻𝗱𝘆” 𝗦𝗮𝗿𝗮𝗰𝗵𝗼, 𝗣𝗿𝗲𝘀𝗶𝗱𝗲𝗻𝘁 𝗼𝗳 𝗖𝗼𝗺𝗺 & 𝗦𝗲𝗻𝘀𝗲, brings decades of experience in public relations. As one of the 50+ Accredited Public Relations professionals in the Philippines, he has served the Public Relations Society of the Philippines (PRSP) in various capacities, including two terms as President.

In the first session, he will take us deeper into the ever-changing world of public relations, drawing from his lifelong experience in the field to show how meaningful communication goes beyond simply being heard. It’s about creating connections, building trust, and making every message matter. 👨‍💻✨

19/08/2026

OFFICIAL STATEMENT:

In the wake of the recent Ateneo de Zamboanga tragedy, the Public Relations Society of the Philippines (PRSP) calls on the public to practice responsible communication.

Read the full statement: https://malaya.com.ph/news/national-news/prsp-urges-restraint-in-sharing-content-after-ateneo-de-zamboanga-shooting/

For more information, please contact the PRSP Secretariat: [email protected] | https://prsp.ph/ | +63 917 599 5072 / +63 2 8367 9922