Philippine Council of Associations and Association Executives

Philippine Council of Associations and Association Executives To advance the association management profession and to make associations well-governed.

17/06/2026

🎙️ Association Matters Podcast | Bringing a Mission to Life: How to Build a Community That’s Connected, Informed, and Inspired | Episode 18

A mission statement is only the beginning—real impact happens when organizations bring that mission to life.

In Episode 18 of Association Matters, the official podcast of the Philippine Council of Association and Association Executives (PCAE), hosts Bobby and Emily explore how associations and chambers can create communities that are more than engaged—they become connected, informed, and inspired.

Joining this episode is Petra Hemmes, Executive Director of the Dutch Chamber of Commerce in Singapore (DutchCham), who shares practical insights from leading an internationally diverse business community and building meaningful member experiences across industries and cultures.

Together, they discuss how organizations can evolve beyond traditional services and become ecosystem builders that foster collaboration, innovation, learning, and shared growth.

🔹 Why listening is the foundation of a strong and relevant community
🔹 How chambers and associations can stay aligned with their mission in a rapidly changing landscape
🔹 The role of partnerships in creating richer member experiences
🔹 How cross-industry and international collaboration drives innovation
🔹 Why consistency matters more than scale when building engagement
🔹 Lessons from Singapore’s entrepreneurial and highly connected business ecosystem

Whether you're leading an association, managing a chamber, building a professional network, or strengthening member engagement, this episode offers actionable insights on creating communities that truly thrive.

🎧 Listen to the full episode and stay updated with PCAAE:
https://youtube.com/?si=llqq2_S9SGf7kWUZ
https://open.spotify.com/show/6Y70fjPuViN1sZSWls9vYD...

👍 Like, subscribe, and follow for more insights on leadership, governance, and impact.

🎙️ Meet our featured guest for Episode 18 of Association Matters Podcast!We are delighted to welcome Petra Hemmes, Execu...
17/06/2026

🎙️ Meet our featured guest for Episode 18 of Association Matters Podcast!

We are delighted to welcome Petra Hemmes, Executive Director of the Dutch Chamber of Commerce in Singapore (DutchCham), as she shares valuable insights on building communities that are connected, informed, and inspired.

Drawing from her experience leading an internationally diverse business community, Petra discusses how associations and chambers can strengthen member engagement, foster meaningful partnerships, and bring their mission to life through collaboration and shared growth.

✨ Episode Topic: Bringing a Mission to Life: How to Build a Community That’s Connected, Informed, and Inspired

Join the conversation on governance, leadership, and impact.

🎙️ Meet our featured guest for Episode 18 of Association Matters Podcast!

11/06/2026

🎙️ Association Matters Podcast | The Great Association Reset! MSAE Navigating Business Events

In this episode of Association Matters, the official podcast of the Philippine Council of Association and Association Executives (PCAAE), we explore how associations are adapting and thriving in a rapidly changing world through “The Great Association Reset.”

Joining hosts Bobby and Emily is Evelyn Lo, Honorary Secretary of the Malaysian Society of Association Executives (MSAE) and Executive Director of the Malaysia Shopping Malls Association. With over 30 years of experience in the retail and property industry, Evelyn shares valuable insights into how MSAE is helping reshape the future of association management and business events in Malaysia.

🔹 Learn how MSAE is navigating the post-pandemic landscape
🔹 Discover the importance of strategic partnerships and cross-sector collaboration
🔹 Explore how business events, networking, and capacity building are driving professional growth and national development
🔹 Hear how volunteer-led associations can still create meaningful impact and innovation

This episode highlights the growing importance of governance, leadership, and collaboration in building future-ready associations across Asia.

🎧 Listen to the full episode and stay updated with PCAAE:
https://youtube.com/?si=llqq2_S9SGf7kWUZ
https://open.spotify.com/show/6Y70fjPuViN1sZSWls9vYD...

👍 Like, subscribe, and follow for more insights on leadership, governance, and impact.

🎙️ Meet our featured guest for Episode 17 of Association Matters Podcast!We are honored to welcome Evelyn Lo, Honorary S...
11/06/2026

🎙️ Meet our featured guest for Episode 17 of Association Matters Podcast!

We are honored to welcome Evelyn Lo, Honorary Secretary of the Malaysian Society of Association Executives (MSAE) and Executive Director of the Malaysia Shopping Malls Association.

With over 30 years of experience in the retail and property industry, Evelyn shares valuable insights on how associations can adapt, innovate, and thrive in a rapidly changing environment through strategic partnerships, capacity building, and impactful business events.

✨ Episode Topic: The Great Association Reset! MSAE Navigating Business Events

Join the conversation on governance, leadership, and impact.

02/06/2026

🎙️ Association Matters Podcast | Beyond Data: How Associations Can Unlock Value and Drive Engagement

Data is everywhere—but are associations truly using it to create impact?

In Episode 16 of Association Matters, the official podcast of the Philippine Council of Association and Association Executives (PCAE), we explore how associations can move beyond collecting information and start turning data into meaningful insights that drive engagement, improve member experiences, and support smarter decision-making.

Joining hosts Bobby and Emily is Denny Lancong, President of Intelly Data (Virginia, USA), a company helping associations transform raw information into actionable strategies. With more than 20 years of experience in data and analytics, Denny shares practical examples, real-world case studies, and simple ways associations can begin becoming more data-driven—no matter their size.

🔹 Why being “data rich” doesn’t always mean being insight rich
🔹 How associations can start small and unlock value from existing data
🔹 Real examples of improving retention, events, and fundraising through analytics
🔹 The role of visualization tools in creating better decisions
🔹 Why clean and structured data matters in the age of AI
🔹 How associations can prepare today for an AI-powered future

Whether you're leading an association, managing membership engagement, or preparing your organization for the future, this episode offers practical and timely insights for building a stronger, more data-informed community.

🎧 Listen to the full episode and stay updated with PCAAE:

https://youtube.com/?si=llqq2_S9SGf7kWUZ
https://open.spotify.com/show/6Y70fjPuViN1sZSWls9vYD...

👍 Like, subscribe, and follow for more insights on leadership, governance, and impact.

🎙️ Meet our featured guest for Episode 16 of Association Matters Podcast!We are pleased to welcome Mr. Denny Lancong, Pr...
02/06/2026

🎙️ Meet our featured guest for Episode 16 of Association Matters Podcast!

We are pleased to welcome Mr. Denny Lancong, President of Intelly Data (Virginia, USA), as he shares valuable insights on how associations can transform data into meaningful action and better member engagement.

With over 20 years of experience in data and analytics, Denny discusses how associations can unlock value from their existing data, improve decision-making, strengthen member experiences, and prepare for an AI-powered future.

✨ Episode Topic: Beyond Data: How Associations Can Unlock Value and Drive Engagement

Join the conversation on governance, leadership, and impact.

29/05/2026

🎙️ Association Matters Podcast | Korea’s Professional Approach: Elevating Association Management Standards

In this episode of Association Matters, the official podcast of the Philippine Council of Associations and Association Executives, hosts Bobby and Emily explore how Korea is setting a strong example in professionalizing association management through structured education, government partnership, and industry collaboration.

Our featured guest, Professor Eunjoo Yoon of Hallym University, Korea, shares deep insights from her experience in the MICE and association sector, including her leadership roles in Korean association organizations and academic work focused on meetings, incentives, conventions, and exhibitions.

Together, we discuss how Korea has built a sustainable association ecosystem—driven by stable funding models, strong government support, and capacity-building programs that strengthen both associations and industries.

We also explore:

How Korean associations are structured and funded
The role of government subsidies in industry development
Universities as bridges in developing future association leaders
The growing opportunity to formalize association management education
The AI transformation gap in associations and how to close it
What the future of association leadership looks like in a rapidly changing world

💡 Key insight: When associations are empowered with structure, education, and innovation, they become powerful drivers of industry growth and societal impact.

📌 Because when associations thrive, societies rise.
This podcast is brought to you by the Philippine Council of Associations and Association Executives, Membes AMS, and Pricing for Associations.

📌 About the Podcast
Association Matters is where governance, leadership, and impact come together—featuring insights from industry leaders shaping the future of associations.

🎧 Listen to the full episode and stay updated with PCAAE:
https://youtube.com/?si=llqq2_S9SGf7kWUZ
https://open.spotify.com/show/6Y70fjPuViN1sZSWls9vYD...
👍 Like, subscribe, and follow for more insights on leadership, governance, and impact.

🎙️ Meet our featured guest for the latest episode of Association Matters Podcast! We are honored to welcome Professor Eu...
27/05/2026

🎙️ Meet our featured guest for the latest episode of Association Matters Podcast!

We are honored to welcome Professor Eunjoo Yoon of Hallym University, Korea, as she shares valuable insights on how Korea is elevating association management standards through education, innovation, and strong collaboration between government, industry, and academe.

In this episode, discover how structured learning, sustainable funding models, and professional development are helping associations become stronger drivers of industry growth and societal impact.

✨ Episode Topic: Korea’s Professional Approach: Elevating Association Management Standards

Join the conversation on governance, leadership, and impact.

27/05/2026

🎙️ Association Matters Podcast | Building High-Performance Association Boards

In this episode of Association Matters, the official podcast of the Philippine Council of Associations and Association Executives (Philippine Council of Associations and Association Executives), hosts Bobby and Emily sit down with Francis Child, CEO of The Association Specialists, to discuss what it takes to build high-performing association boards in today’s increasingly complex environment.

Francis shares valuable insights on:

✅ Why associations must evolve from “volunteer-led” to professionally managed organizations
✅ The importance of governance, accountability, and strategic leadership
✅ How boards can balance governance and operational responsibilities
✅ Building trust and effective working relationships between CEOs and boards
✅ The role of education, mentorship, and board expertise in long-term success
✅ Real-world examples of associations successfully transforming into respected industry leaders

Key themes from this conversation include:
• Strong leadership and decision-making
• Board accountability and performance
• Strategic planning and financial management
• Member engagement and communication
• Creating credibility and becoming a trusted voice within an industry

Whether you're an association executive, board member, CEO, or governance professional, this episode offers practical insights on how associations can remain relevant, credible, and impactful.

“When associations drive, societies rise.”

This podcast is brought to you by the Philippine Council of Associations and Association Executives, Membes AMS, and Pricing for Associations.

📌 About the Podcast
Association Matters is where governance, leadership, and impact come together—featuring insights from industry leaders shaping the future of associations.

🎧 Listen to the full episode and stay updated with PCAAE:

https://youtube.com/?si=llqq2_S9SGf7kWUZ
https://open.spotify.com/show/6Y70fjPuViN1sZSWls9vYD?si=pTCTMMGYRQOmCgJ-E_1wjw

👍 Like, subscribe, and follow for more insights on leadership, governance, and impact.

Meet our featured guest for the latest episode of Association Matters Podcast! 🎙️We are honored to welcome Mr. Francis C...
27/05/2026

Meet our featured guest for the latest episode of Association Matters Podcast! 🎙️

We are honored to welcome Mr. Francis Child, CEO of The Association Specialists, as he shares valuable insights on building high-performance association boards and strengthening leadership in today’s evolving association landscape.

In this episode, discover how associations can create stronger governance, improve board accountability, build effective CEO-board relationships, and transform into credible and impactful organizations.

✨ Episode Topic: Building High-Performance Association Boards

Join the conversation on governance, leadership, and impact.

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