Adobo SheCreative Network

22/09/2026

FILM: De La Salle-College of Saint Benilde MMA alumna Gaby Serrano wins Best Director at the 22nd Cinemalaya for “Elenita Elena Elaine,” a dystopian sci-fi drama shaped by personal experiences of outsourced labor, family, and suppressed ambitions.

READ OUR FULL STORY HERE: https://ebx.sh/f0NNaB

07/09/2026

ADOBO SHECREATIVE: Lea Salonga is making history in Hollywood. The Tony Award-winning Filipino artist becomes the first Filipina to receive a star on the Hollywood Walk of Fame, marking a milestone for a career that has taken her from Broadway and Disney to stages and screens around the world.

READ THE FULL STORY HERE: https://bit.ly/4yoRMVU

19/08/2026

is now officially open for entries!

The inaugural Adobo Creative Awards: The Awards for Creativity and Marketing Excellence in Asia is now accepting entries from advertising and creative agencies, brands, in-house marketing and creative teams, PR and media companies, production companies, design studios, independent creatives, and content creators across Southeast Asia, East Asia, South Asia, West Asia, and Central Asia.

If your work was launched or officially implemented between January 1, 2025 and June 30, 2026, now is the time to put it forward.

Download the Entry Kit and start your submission here: http://adobocreativeawards.awardsengine.com/

Learn more what to submit here: https://bit.ly/4zlkhF3

For decades, the creative industry has measured creativity and effectiveness through separate frameworks. One celebrated ideas while the other recognized business results. And yet, the present realities of modern communications have made that distinction increasingly irrelevant. Truly effective work...

18/08/2026

ADOBO SHECREATIVE: Beyond the court, Filipina tennis star Alex Eala is expanding the possibilities of what young Filipinas can imagine for themselves.

With every record, milestone, and global stage she steps onto, Eala is doing more than making history in tennis. She is challenging assumptions about where Filipinas belong, what success can look like, and what becomes possible when there is finally someone to see yourself in.

Read how Alex’s rise becomes a creative act of its own — one that turns representation into possibility and being the first into a path for those who follow: https://bit.ly/4qjKmQJ

07/07/2026

On June 17, 2026, adobo SheCreative Pride 2026: Leading Out Loud brought together q***r women and their allies at The Astbury for an evening designed to foster security and build spaces where every woman can be genuinely seen, heard, and uplifted.

None of this would have been possible without the support of the partners who showed up for this community. Massive thanks to:

Special Partner
🏳️‍🌈 IKEA Philippines

Apparel Partner
🏳️‍🌈 UNITED COLORS OF BENETTON

Venue Partner
🏳️‍🌈 The Astbury

Swag Kit Partners
🏳️‍🌈 Hiraya Pilipina
🏳️‍🌈 NESCAFE

Beauty Partners
🏳️‍🌈 Naked
🏳️‍🌈 Vitanature
🏳️‍🌈 Sola
🏳️‍🌈 Snake Brand Philippines

Gifting Partner
🏳️‍🌈 Linya-Linya

Official Food Partner
🏳️‍🌈 Via Mare

Coffee Partner
🏳️‍🌈 Commune

Spirits Partner
🏳️‍🌈 GSM Premium Gin

Style Partner
🏳️‍🌈 Zalora Philippines

03/07/2026

The Gerety Awards Jury Insights, hosted by adobo Magazine, brought together top global creative minds to discuss the evolving dynamics of the judging room. Diving deep into the power of representation, Nonie Tobias-Azores, Creative Director at Dentsu Creative Manila, shed light on how diverse juries directly lead to more universally resonant campaigns.

Few voices in the room carry the weight of someone who has spent years at the intersection of culture, craft, and strategy. As part of the Gerety Awards 2026 Bangkok Jury, Nonie drew from her years of experience to help set the standard for what truly effective and meaningful creative work looks like today.

Learn more about their insights here: https://bit.ly/44sUoF4

adobo Magazine is an official media partner of the 2026 Gerety Awards.

02/07/2026

In an era where efficiency and automated shortcuts dominate the conversation, Meyvi Wedelia Geeska, Creative Director at GUT Asia, reminds us that technology can never replace genuine human perspective. Sharing her thoughts during The Gerety Awards Insights hosted by adobo Magazine, she emphasizes that while tools change, the true value of creative work still lies in having an authentic voice.

Evaluating this year's entries through a lens of raw authenticity, Meyvi has helped global brands move beyond traditional advertising to genuinely shape culture. Her unique ability to make global voices feel local and relevant in nuanced markets makes her an invaluable addition to the Gerety Awards 2026 Bangkok Jury, where her expertise will undoubtedly elevate the standard for world-class, culturally resonant work.

Learn more about their insights here: https://bit.ly/44sUoF4

adobo Magazine is an official media partner of the 2026 Gerety Awards.

01/07/2026

When reflecting on the discussions that emerged in the jury room, during The Gerety Awards Jury Insights hosted by adobo Magazine, Jury President Kanokkan “Pare” Rinnachit, Managing Director of Yell Worldwide (Bangkok), highlighted how the judging process transforms into a powerful space for shared inspiration.

As a member of the esteemed all-female Gerety Awards 2026 Bangkok Jury, Pare brought her years of industry experience and a deeply people-first perspective to the judging room.

Learn more about their insights here: https://bit.ly/44sUoF.

adobo Magazine is an official media partner of the 2026 Gerety Awards.

30/06/2026

ADOBO EXCLUSIVE: Omnicom's Global Creative Advisor Susan Credle is reminding the industry that creativity isn’t just about making work that’s seen, it’s about making work that moves things forward.

Speaking at the Cannes Lions International Festival of Creativity 2026, Susan, who is also the recipient of this year's Lion of St. Mark lifetime achievement award, framed creativity in simple but sharp terms. For her, creativity works best when it’s treated like an economic force, not just a nice idea.

READ THE FULL STORY: https://bit.ly/3SsjnFS

The Cannes Lions International Festival of Creativity takes place from June 22 to 26 in Cannes, France. Check out adobo Magazine for the latest Cannes Lions 2026 winners, highlights, and breaking festival coverage.

(Photos: Cannes Lions 2026, Getty Images)