Cebu Association of Tourguides Inc.

08/10/2026

Happy 45th Anniversary, Cebu Association of Tourguides Inc. (CATG)!

For 45 years, CATG has helped bring Cebu to life—sharing our stories, heritage, culture, and destinations with visitors from around the world.

The Cebu Provincial Tourism Office proudly celebrates this milestone with you!

Here’s to 45 years of meaningful journeys—and many more stories to tell! 🥂

07/10/2026

Standing before the statue of Sergio “Serging” Osmeña Jr. reminds us that every great journey begins with a vision.

As we welcome our new CATG members, may this moment remind us that they are not simply joining an organization they are becoming part of a legacy of service, tourism, heritage, and storytelling.

Just as Serging Osmeña’s vision helped shape the Cebu we know today, our new generation of tour guides will help shape how Cebu’s stories are understood and remembered tomorrow.

We welcome you to CATG not only to guide tourists, but to become guardians of Cebu’s stories, heritage, and identity.

Welcome to the CATG family!
45 Years of Guiding Excellence • Inspiring the Next Generation

06/10/2026

ELDERLY FILIPINO WEEK 2026

“Nakatatandang Pilipino: May Halaga at Karapatan, May Boses at Ambag sa Bayan.”

Today, we celebrate and honor our dear Senior Citizens, recognizing not only their years, but the wisdom, stories, contributions, and continuing role they play in our communities and in nation-building.

The of the Cebu Association of Tourguides Inc. is grateful for the privilege of being part of this meaningful celebration together with the Department of Tourism Central Visayas thru DOT Central Visayas TISP and the National Commission of Senior Citizens (NCSC - Region VII).

Truly an opportunity to listen, learn, connect, and celebrate the people whose lives and experiences have helped shape the communities we proudly share with our visitors.

As tour guides and educators, we believe that every story matters and the stories of our seniors are part of our living heritage.

Our warmest greetings to all our Senior Citizens! You have value. You have rights. You have a voice. And you continue to have much to contribute.

05/10/2026

TOUR GUIDES ARE EDUCATORS TOO

On World Teachers’ Day, we also celebrate the professional tour guides who teach beyond the walls of a classroom.

Our classroom can be a heritage site.
Our textbook can be a historical monument.
Our lesson can be a story passed down through generations.
Our students can be travelers from around the world.

A professional tour guide does more than lead people from one place to another. We interpret history, explain culture, share heritage, introduce communities, and inspire visitors to appreciate and protect the places they experience.

Teachers educate through classrooms.
Tour guides educate through destinations.

Both have one important purpose:

To help people understand, appreciate, and respect the world around them.

Happy World Teachers’ Day to all teachers and to every professional tour guide who continues to be a teacher without wall.

Tour Guiding is not only about showing places.
It is about sharing knowledge, creating understanding, and inspiring appreciation.

05/10/2026

We honor the educators of the Cebu Association of Tourguides Inc. tour guides who also serve as trainers, lecturers, resource speakers, mentors, and facilitators.

From the Department of Tourism Region 7 training pool, to the Cebu Provincial Tourism Office, training centers, and other tourism programs, our educators generously share their knowledge, experience, and passion to help develop better tourism professionals and tour guides.

Because for a tour guide, the classroom can be anywhere: a training room, a heritage site, the road, or wherever learning takes place.

You don't just tell stories. You teach others how to tell them with knowledge, meaning, and responsibility.

Thank you for inspiring, equipping, and empowering the next generation of guides and tourism professionals.

Happy Teacher’s Day to our CATG Educators!

05/10/2026

8.9 KM. 45 YEARS. 1 CATG FAMILY.

What a beautiful way to celebrate 45 years of the Cebu Association of Tourguides Inc. walking 8.9 km across with around 60 walkers with our families and friends, tour operators, travel agencies, the Yap-Sandiego Ancestral House Team, and from the Department of Tourism Central Visayas.

We walked together. We talked. We laughed. We reflected. We shared stories along the way while being blessed with beautiful weather and a breathtaking sunrise over Cebu.

And this walk became even more meaningful because among us were two of our Senior Guides and two cancer warriors, who completed the 8.9 km with us.

Their presence reminded us that strength doesn’t always look like speed. Sometimes, it looks like simply putting one foot in front of the other and continuing together.

Our Top 10 finishers got medals as well as bagsfrom DOT. 🙂

And, of course, no CATG gathering would be complete without good food waiting at the finish line! Saang, Grilled fish, Puso, Lechon, and Fresh Buko.

Truly, we brought home camaraderie, friendship, meaningful conversations, shared laughter, and memories made along the way.

After 45 years, CATG continues to remind us that tourism is ultimately about people connecting with people.

Today, we didn’t just cross a bridge. We crossed it together.

Here’s to 45 years of guiding, friendship, service, and many more journeys ahead.

03/10/2026

GABII SA KABILIN sa PUSÔ VILLAGE

What a meaningful evening of stories, discovery, and partnership!

The Cebu Association of Tourguides Inc., through CATG Academy, was honored to collaborate with Cebu2World Development Inc. through Pusô Village for the 20th Anniversary Kick-Off of Gabii sa Kabilin.

Our CATG tour guides, Papel De Liha, Koi Vasquez, Jesriel Velarde Amaya, and Reyjie Villareal Tapnio welcomed guests and led the FREE GUIDED TOUR of Pusô Village, sharing stories and experiences along the way.

From our journey with Carbon Market Cebu to our partnership with Pusô Village, we are grateful to witness and be part of Cebu’s continuing tourism story.

A heartfelt thank you to Sir Jynx King Chanjueco and Ms. Lorraine Mitzi Alonzo Ambrad of Cebu2World for being with us in this journey and for making this collaboration possible. We truly value the partnership and look forward to more stories and experiences together.

Thank you Department of Tourism Central Visayas for supporting CATG’s 45th Anniversary celebration through the shirts worn by our guides. Thank you, Ms. Riza Macaibay, for your support!

And to our CATG Officers and members who came, supported, and shared the evening with us, thank you for showing up! It was even more special to end the night together over a sumptuous meal and good fellowship.

To our four guides, thank you for guiding with heart. And to everyone who joined us, thank you for being part of this special evening!

Suroy ta. Storya ta. Padayon ta sa paghigugma sa Cebu.

02/10/2026

GABII SA KABILIN @ Pusô Village

🎟️ FREE GUIDED TOUR TONIGHT!
🕕 2 Oct 2026 at 6:00–7:00 PM

As Gabii sa Kabilin celebrates its 20th Anniversary Kick-Off, the Cebu Association of Tourguides Inc., through CATG Academy, is joining the celebration at Pusô Village.

From Carbon Sunday Market in 2022 to Pusô Village today, CATG continues to be part of Cebu’s evolving tourism story connecting people with places, stories, and experiences.

Tonight, suroy with tour guides and discover Pusô Village through a FREE GUIDED TOUR from 6:00 to 7:00 PM.

If you’re joining Gabii sa Kabilin, make Pusô Village one of your stops!

Suroy ta. Storya ta. See you at Pusô Village! ❤️

𝗣𝘂𝘀ô 𝗩𝗶𝗹𝗹𝗮𝗴𝗲 𝗷𝗼𝗶𝗻𝘀 𝗚𝗮𝗯𝗶𝗶 𝘀𝗮 𝗞𝗮𝗯𝗶𝗹𝗶𝗻'𝘀 𝗞𝗶𝗰𝗸 𝗼𝗳𝗳 𝘁𝗼 𝟮𝟬

It's tonight! Here are the exciting activities that you can experience this evening at Puso Village. This kicks off a series of celebrations leading to the 20th anniversary of Gabii sa Kabilin in May 2027. ​‌

🎶 6:00 PM - 7:00 PM
•FREE guided tour inside Puso Village with Cebu Association of Tourguides Inc.
• Live band performances

💃 7:00 PM - 8:00 PM
• Cultural performance by Tugbong Sugboanon

🎸 8:00 PM onwards
• Live band performances

Bring your family and friends, enjoy a delightful dinner, and immerse yourself in the vibrant sights, sounds, and traditions of Cebu. See you tonight at Pusô Village! ❤️

01/10/2026

WE BEGAN MUSEUMS & GALLERIES MONTH IN AN UNEXPECTED PLACE: A CINEMA. 🎬

Because sometimes, a story on screen helps us see our heritage with new eyes.

Today, CATG Officers × CATG Academy watched Forgotten Island not simply as moviegoers, but as tour guides and storytellers of the Philippines, proudly wearing our shirts.

We looked beyond the story and asked: What Filipino stories, places, traditions, beliefs, and memories did we recognize, and how can they enrich the way we guide and interpret the Philippines?

Heritage lives in our museums and galleries, in our places, stories, traditions, memories, and in the people who keep them alive.

As we open Museums & Galleries Month with “Bridging Divides: Preserving the Present for Tomorrow,” we are reminded that what we preserve today becomes what the next generation can remember tomorrow.

As tour guides, we have a role in that bridge:
We remember. We interpret. We connect. We pass the story forward.

To our fellow Filipinos: go watch .

Watch it with your family, friends, students, colleagues, or simply with curiosity. Look closely. Listen to the stories. Notice the details.

You might just see the in a way you haven’t seen before.

30/09/2026

As we wrap up , the Cebu Association of Tourguides Inc., through CATG Academy, was honored to serve as judges in the Tour Guiding Competition held as part of the Tourism Month celebration of Cebu Technological University - Main Campus.

Representing were the Chairman, Maria Lorena P. Guba and Ellea Gesyl Dumaluan, who joined the activity as judges and shared their industry experience with future tourism professionals.

The activity is a meaningful expression of the CATG-CTU partnership, formalized through a Memorandum of Agreement in August 2025, which aims to strengthen hands-on learning and industry exposure for tourism students.

For CATG Academy, this is “Guiding Excellence through Lifelong Learning” in action, bridging the classroom and the tourism industry. From partnership to practice. From learning to guiding.