Cebu Association of Tourguides Inc.

Cebu Association of Tourguides Inc. Welcome to the official page of CATG, Cebu’s Department of Tourism-accredited tour guides. Connect you to Cebu. Advocate sustainable tourism in Cebu.

Experience Cebu through the eyes of passionate locals who know it by heart. Tell you stories about Cebu. Give you best moments while in Cebu.

SUGBO: Our Heritage, Our StoryHappy 457th Founding Anniversary, Province of Cebu!Today, we celebrate August 6, 1569, the...
06/08/2026

SUGBO: Our Heritage, Our Story

Happy 457th Founding Anniversary, Province of Cebu!

Today, we celebrate August 6, 1569, the day the Province of Cebu traces the beginning of its formal governance.

Over the past six days, we journeyed through the heritage that tells the story of Sugbo: our seas that connected us to the world, our forests that sustained us, our culinary traditions that brought us together, the courage of Lapu-Lapu, the leadership of Sergio Osmeña Sr., and now, the Cebu Provincial Capitol, the enduring symbol of the Province of Cebu.

More than the seat of provincial government, the Capitol stands as a testament to Cebu's history, identity, and aspirations. It reminds us that our heritage is not only found in the past but also lives on through the people, places, and traditions that continue to shape our future.

As we commemorate the Founding Anniversary of the Province of Cebu, may we honor those who came before us, cherish the heritage entrusted to us, and inspire future generations to continue the story of Sugbo.

Our heritage is our identity. Our story continues.

A successful coordination meeting was conducted at the Lapu-Lapu City Tourism Office as part of the preparations for the...
05/08/2026

A successful coordination meeting was conducted at the Lapu-Lapu City Tourism Office as part of the preparations for the “Once OPON a Time” Tour Dry Run.

The meeting brought together Sir Junard Abalos, Assistant City Administrator; Ma’am Maria Elena G. Caballes, Market Supervisor IV of the Lapu-Lapu City Public Market; Sir Harold Hausen, Environmental Management Specialist I; and the dedicated staff of the Lapu-Lapu City Tourism Office—Julius Espinosa, Dion Patalinghug, and Joycel Osma.

The discussion centered on finalizing the tour operations and strengthening collaboration to ensure a seamless, educational, and memorable experience for the invited tour operators and tour guides. More than a familiarization tour, “Once OPON a Time” is a celebration of Lapu-Lapu City’s living heritage—bringing together its rich history, cultural landmarks, public markets, local traditions, culinary treasures, craftsmanship, and the everyday stories of its people.

This meeting reflected a shared vision of preserving and promoting the unique identity of the old town of Opon through responsible and sustainable tourism. By working together, the City Government of Lapu-Lapu, the Lapu-Lapu City Tourism Office, and the Cebu Association of Tour Guides (CATG) continue to create meaningful visitor experiences that inspire appreciation for the city’s heritage while supporting local communities.

Our heartfelt gratitude to everyone who participated and contributed to this collaborative effort. Together, we are bringing the stories of Opon to life—one journey at a time.

SUGBO: Our Heritage, Our StoryEvery generation is shaped by the people who lead with vision, integrity, and service.As w...
05/08/2026

SUGBO: Our Heritage, Our Story

Every generation is shaped by the people who lead with vision, integrity, and service.
As we continue our journey through Cebu's heritage, we honor one of the province's most distinguished sons, Sergio Osmeña Sr.

Standing before the Cebu Provincial Capitol, the Sergio Osmeña Sr. Statue pays tribute to a statesman whose leadership helped shape both Cebu and the nation. As the first President of the Commonwealth of the Philippines from the Visayas, he exemplified an unwavering commitment to public service.

As one of Cebu's significant personalities, Sergio Osmeña Sr.'s legacy reminds us that leadership is measured not only by the offices we hold, but by the lives we inspire and the future we help build.

Join us tomorrow as we conclude our journey with the Cebu Provincial Capitol, the enduring symbol of the Province of Cebu and the heart of its governance.

𝐓𝐡𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐇𝐚𝐬 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥𝐥𝐲 𝐁𝐞𝐠𝐮𝐧.Today, we officially took the first step in our Journey to 45 Years.What began with an ...
04/08/2026

𝐓𝐡𝐞 𝐉𝐨𝐮𝐫𝐧𝐞𝐲 𝐇𝐚𝐬 𝐎𝐟𝐟𝐢𝐜𝐢𝐚𝐥𝐥𝐲 𝐁𝐞𝐠𝐮𝐧.

Today, we officially took the first step in our Journey to 45 Years.

What began with an energetic Body Beats Dance with Coach Chris, followed by our Pickleball Clinic, became more than a wellness activity. It became a beautiful reminder that what has kept the Cebu Association of Tourguides Inc. strong for nearly 45 years is a community of people who continue to show up for one another.

A special mention to Ma’am Elvira Lumapas, our earliest bird today. Thank you for setting the tone with your enthusiasm and punctuality. Your presence reminded us that every meaningful journey begins with someone willing to take the first step.

To everyone who joined us today, thank you for saying “yes.” Thank you for wearing your sapphire blue with pride, for bringing your energy, your smiles, and your unwavering support.

These photos capture our tour guides enjoying the Body Beats warm-up and some fun “caught in the act” moments of Gab and Alan patiently coaching our members on the pickleball court. More than the activities, they capture the fellowship, encouragement, and joy of being part of the family.

As we look ahead to our 45th Anniversary on October 8, 2026, this is only the beginning. Here’s to 45 Years of Guiding Excellence, and to every member who continues to make this journey meaningful.

Thank you, CATG family. 💙

🏓 Kicking Off the CATG 45th Anniversary Celebration! 🎉The Cebu Association of Tourguides Inc. (CATG) proudly launches it...
04/08/2026

🏓 Kicking Off the CATG 45th Anniversary Celebration! 🎉

The Cebu Association of Tourguides Inc. (CATG) proudly launches its 45th Anniversary Celebration with an exciting Pickleball Tournament, bringing together members in a day of friendly competition, sportsmanship, camaraderie, and fellowship.

As we celebrate this important milestone, the tournament serves as more than just a sporting event—it is a reflection of the unity, teamwork, and enduring friendships that have strengthened our association over the past 45 years. It is also an opportunity to promote health, wellness, and the spirit of togetherness among our members.

Here’s to 45 years of dedicated service, professionalism, and excellence in Philippine tourism, and to many more years of inspiring visitors while proudly representing Cebu.

Happy 45th Anniversary, Cebu Association of Tourguides Inc.! 💙💛


𝐓𝐇𝐄 𝐉𝐎𝐔𝐑𝐍𝐄𝐘 𝐁𝐄𝐆𝐈𝐍𝐒.Today, we officially begin our Journey to 45 Years.Since 1981, the Cebu Association of Tourguides Inc...
04/08/2026

𝐓𝐇𝐄 𝐉𝐎𝐔𝐑𝐍𝐄𝐘 𝐁𝐄𝐆𝐈𝐍𝐒.

Today, we officially begin our Journey to 45 Years.

Since 1981, the Cebu Association of Tourguides Inc. has been united by one calling, to guide with excellence, integrity, and heart.

As we count down to our 45th Anniversary on October 8, 2026, we celebrate not only the years behind us, but also the friendships we’ve built, the stories we’ve shared, and the journey that still lies ahead.

May this be a year of gratitude, growth, and renewed commitment to our profession and to one another.

Here’s to 45 Years of Guiding Excellence. Happy Anniversary, CATG!



💙 Share this on your Facebook Story and let’s begin our anniversary celebration together!

August 1, 2026 | CATG Officers’ MeetingOn August 1, 2026, the Officers of the Cebu Association of Tour Guides (CATG) con...
04/08/2026

August 1, 2026 | CATG Officers’ Meeting

On August 1, 2026, the Officers of the Cebu Association of Tour Guides (CATG) convened at Crimson Resort and Spa Mactan for a productive meeting centered on planning the Association’s upcoming 45th Anniversary Celebration.

One of the meeting’s major highlights was the presentation and discussion of the CATG Pickleball Tournament and the Walkathon, two exciting activities designed to promote camaraderie, wellness, and unity among members as part of this milestone celebration.

The officers also reviewed the Association’s ongoing programs, upcoming projects, and key initiatives, reaffirming their shared commitment to strengthening CATG and advancing the standards of the tour guiding profession.

The Cebu Association of Tour Guides extends its sincere appreciation to all CATG Officers who attended the meeting and contributed their valuable ideas, dedication, and unwavering support.

We likewise express our heartfelt gratitude to Crimson Resort and Spa Mactan for graciously hosting our meeting and providing a wonderful lunch. Your warm hospitality and continued partnership are truly appreciated.

As CATG prepares to celebrate 45 years of excellence, professionalism, and dedicated service to Philippine tourism, we look forward to a meaningful year of activities that will honor our rich legacy while inspiring the next generation of tour guides.

SUGBO: Our Heritage, Our StoryOur traditions live not only in stories, but also in the monuments that preserve them.As w...
04/08/2026

SUGBO: Our Heritage, Our Story

Our traditions live not only in stories, but also in the monuments that preserve them.

As we continue our journey through Cebu’s heritage, we turn to a landmark that honors both the courage of our ancestors and the artistry of Cebuano hands.

Long before the Philippines became a nation, a leader from Sugbo showed the world the courage to defend his people.

Standing proudly before the Cebu Provincial Capitol, the Lapu-Lapu Statue serves as a lasting reminder that the Province of Cebu was built upon a legacy of courage, resilience, and dignity. It also celebrates Cebuano artistry, having been based on a sketch by renowned Cebuano artist and sculpted by his brother.

As one of the province’s tangible heritage icons, the monument invites every visitor to remember not only the bravery of Lapu-Lapu, but also the creativity of the Cebuano artists who transformed that story into a lasting work of public art.

Courage is also a heritage we pass on.

Join us tomorrow as we continue our journey with Sergio Osmeña Sr., whose leadership helped shape the Province of Cebu and the nation.

SUGBO: Our Heritage, Our StoryOur forests sustained the people of Sugbo. Our tables brought them together.As we continue...
03/08/2026

SUGBO: Our Heritage, Our Story

Our forests sustained the people of Sugbo. Our tables brought them together.

As we continue our journey through Cebu’s heritage, we celebrate a tradition that has become part of the Cebuano identity.

Ask anyone about Cebu, and one answer is almost certain: Lechon.

More than a famous dish, Cebu Lechon represents celebration, craftsmanship, generosity, and family. Whether during fiestas, reunions, milestones, or homecomings, gathering around the table has always been part of the Cebuano way of life.

Food is one of the most meaningful ways we preserve and pass on our heritage from one generation to the next.

Our traditions are best shared around the table.

𝐖𝐡𝐚𝐭’𝐬 𝐲𝐨𝐮𝐫 𝐟𝐚𝐯𝐨𝐫𝐢𝐭𝐞 𝐦𝐞𝐦𝐨𝐫𝐲 𝐢𝐧𝐯𝐨𝐥𝐯𝐢𝐧𝐠 𝐂𝐞𝐛𝐮 𝐋𝐞𝐜𝐡𝐨𝐧?

Share it in the comments and let’s celebrate the stories behind every feast.

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Lapu-Lapu City
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