18/10/2026
[Sensitive Content: Discussion on violence]
๐๐ฎ๐๐ด๐ต๐ ๐ถ๐ป ๐๐ต๐ฒ ๐๐ฒ๐ฒ๐ฑ: ๐๐บ๐ผ๐๐ถ๐ผ๐ป๐ฎ๐น ๐๐ผ๐ป๐๐ฎ๐ด๐ถ๐ผ๐ป ๐ผ๐ป ๐ฆ๐ผ๐ฐ๐ถ๐ฎ๐น ๐ ๐ฒ๐ฑ๐ถ๐ฎ
Today's generation is probably more connected than any generation before it. For young people, checking social media, scrolling through a feed, or reacting to someone's story has become part of everyday life. It is no longer something we do only when we have free time. For many, it is something we check throughout the day without even thinking about it (Bamijoko-Okungbaye, 2022). Because of this constant connection, young people are also exposed to other people's emotions almost every day. We see people celebrating, grieving, getting angry, panicking, and sharing their frustrations, sometimes all within just a few minutes of scrolling (Wilkie et al., 2026). Researchers are beginning to look more closely at how this constant exposure may affect our mental health (Bamijoko-Okungbaye, 2022).
One important concept connected to this is emotional contagion. Simply put, ๐ฒ๐บ๐ผ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฐ๐ผ๐ป๐๐ฎ๐ด๐ถ๐ผ๐ป ๐ถ๐ ๐๐ต๐ฒ๐ป ๐๐ฒ "๐ฐ๐ฎ๐๐ฐ๐ต" ๐๐ต๐ฒ ๐ฒ๐บ๐ผ๐๐ถ๐ผ๐ป๐ ๐ผ๐ณ ๐ผ๐๐ต๐ฒ๐ฟ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ (Hatfield et al., 1993). Hatfield, Cacioppo, and Rapson (1993) explained that people can automatically copy another person's expressions, tone, and body language, which can eventually influence how they feel themselves. We see something similar on social media, even though we are not physically with the person. A post, comment, or article can make us feel the same emotion that the person expressing it seems to feel (Chu et al., 2024).
Social media changes this process in two key ways. First, since there's no face-to-face contact, ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ฝ๐ถ๐ฐ๐ธ ๐๐ฝ ๐ฒ๐บ๐ผ๐๐ถ๐ผ๐ป๐ฎ๐น ๐ฐ๐๐ฒ๐ ๐ณ๐ฟ๐ผ๐บ ๐๐ผ๐ฟ๐ฑ๐ถ๐ป๐ด ๐ฎ๐ป๐ฑ ๐ฝ๐๐ป๐ฐ๐๐๐ฎ๐๐ถ๐ผ๐ป ๐ฎ๐น๐ผ๐ป๐ฒ, ๐ฎ๐ป๐ฑ ๐๐ต๐ฎ๐'๐ ๐๐๐ถ๐น๐น ๐ฒ๐ป๐ผ๐๐ด๐ต ๐๐ผ ๐๐ฟ๐ถ๐ด๐ด๐ฒ๐ฟ ๐ฎ ๐๐ต๐ฎ๐ฟ๐ฒ๐ฑ ๐ณ๐ฒ๐ฒ๐น๐ถ๐ป๐ด (Wilkie et al., 2026). Second, ๐ฎ ๐๐ถ๐ป๐ด๐น๐ฒ ๐ฝ๐ผ๐๐ ๐ฐ๐ฎ๐ป ๐ฏ๐ฒ ๐๐ฒ๐ฒ๐ป ๐ฎ๐ป๐ฑ ๐ฟ๐ฒ๐๐ต๐ฎ๐ฟ๐ฒ๐ฑ ๐ฏ๐ ๐๐ต๐ผ๐๐๐ฎ๐ป๐ฑ๐ ๐ผ๐ณ ๐ฝ๐ฒ๐ผ๐ฝ๐น๐ฒ ๐ฎ๐ ๐ผ๐ป๐ฐ๐ฒ, ๐๐๐ฟ๐ป๐ถ๐ป๐ด ๐ฎ ๐ผ๐ป๐ฐ๐ฒ-๐ฝ๐ฒ๐ฟ๐๐ผ๐ป๐ฎ๐น ๐ฝ๐ฟ๐ผ๐ฐ๐ฒ๐๐ ๐ถ๐ป๐๐ผ ๐ฎ ๐น๐ฎ๐ฟ๐ด๐ฒ, ๐ป๐ฒ๐๐๐ผ๐ฟ๐ธ๐ฒ๐ฑ ๐ผ๐ป๐ฒ (Wilkie et al., 2026). Notably, negative emotions spread faster and last longer online than positive ones (Chu et al., 2024; Wilkie et al., 2026).
This becomes especially concerning when social media content involves violence. Videos or posts showing an assault, shooting, or other traumatic event can trigger strong feelings of fear, anger, sadness, and hopelessness. People who see these events online may experience an emotional reaction even though they were nowhere near the actual situation (Bamijoko-Okungbaye, 2022). Because violent content can spread so quickly, the emotional impact of one event can reach far beyond the people who witnessed it in person. This can include children and teenagers who encounter the footage simply because it appeared on their feed (Bamijoko-Okungbaye, 2022; Wilkie et al., 2026).
Heavy social media use among young people carries real mental health consequences:
โ More exposure can mean a greater chance of being affected. The more often someone engages with a platform, the more likely they are to "catch" the emotions circulating on it, hence placing many adolescents at greater risk (Bamijoko-Okungbaye, 2022).
โ Strong emotions can influence behavior. Fear online can trigger panic-driven actions, while anger can fuel boycotts and hostile exchanges (Wilkie et al., 2026).
โ Tragedies involving preventable harm and children can hit especially hard. Posts about preventable harm or child deaths draw far more emotional reaction than neutral content, pulling online communities into cycles of collective distress (Chu et al., 2024).
A recent example closer to home shows just how quickly this can happen.
On August 18, 2026, a shooting at the junior high school building of Ateneo de Zamboanga University was reportedly livestreamed on the suspect's Facebook account before the livestream was taken down (Agence France-Presse, 2026; Al Jazeera, 2026). Clips of the incident were then shared across different platforms. For people who were not even at the scene, repeatedly seeing the footage could still bring feelings of fear, grief, and anger. Students, in particular, could continue encountering the videos through shares, reposts, and recommendations even after the actual event had ended.
This is where emotional contagion becomes more than just a theory. When young people repeatedly see disturbing content, especially content involving violence or other young people, the emotional effects can build up. Over time, this may leave them feeling more anxious, emotionally exhausted, or easily triggered by similar content (Bamijoko-Okungbaye, 2022; Chu et al., 2024).
Now what?
Small, deliberate habits can go a long way:
โ Notice patterns, not just posts. Pay attention to accounts or topics that consistently leave you anxious or upset since the effect builds over time (Wilkie et al., 2026).
โ Take breaks during high-tension moments. Stepping away during breaking news or tragedies helps break the cycle (Chu et al., 2024).
โ Balance your feed. Follow sources that share calm or hopeful content to offset the pull toward negativity (Chu et al., 2024).
โ Pause before reacting or resharing. A short pause slows the "catch and pass on" cycle (Wilkie et al., 2026).
โ Reflect on your own reactions. Not every response is automatic. Understanding why something affects you builds a sense of control (Bamijoko-Okungbaye, 2022).
Social Media is indeed a powerful tool. The good news? Youth aren't powerless here. If negative emotions can spread fast online, so can kindness and awareness. Pausing before you share, checking on a friend who seems off, or posting something encouraging โ small choices like these add up. The same networks that carry fear and anger can just as easily carry support and hope. Today's youth aren't just passive scrollers; they can help shape a healthier online world.
So, be mindful of what you consume, be thoughtful about what you share, and be part of creating a healthier online space. โฅ
Layout and Design by: Haya Mamao
Written by: Ren Diamante
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References:
Agence France-Presse. (2026, August 18). Philippine student killed in livestreamed school Shooting. France 24. https://www.france24.com/en/live-news/20260818-philippine-student-killed-in-livestreamed-scho
ol-shooting
Al Jazeera. (2026, August 18). Student killed in Philippine school shooting. https://www.aljazeera.com/news/2026/8/18/two-killed-as-gunman-opens-fire-at-philippines-high-
school-official-says
Bamijoko-Okungbaye, A. (2022). Emotional contagion on social media platforms: New directions in cognitive science and practice. Journal for Social Media Inquiry, 4(1), 1โ14. https://doi.org/10.18662/jsmi/4.1/22
Chu, M., Song, W., Zhao, Z., Chen, T., & Chiang, Y. (2024). Emotional contagion on social media and the simulation of intervention strategies after a disaster event: A modeling study. Humanities and Social Sciences Communications, 11, Article 968.
https://doi.org/10.1057/s41599-024-03397-4
Hatfield, E., Cacioppo, J. T., & Rapson, R. L. (1993). Emotional contagion. Current Directions in Psychological Science, 2(3), 96โ100. https://doi.org/10.1111/1467-8721.ep10770953
Wilkie, D. C. H., Lipnickas, G., & Pham, N. T. A. (2026). Emotional contagion on social media: Pathways, effects, and insights for marketers. Journal of Marketing Management, 42(1โ2), 57โ90. https://doi.org/10.1080/0267257X.2025.2570739