22/06/2026
After years of planning, the 2026 International SBCC Summit opened today in Panama, welcoming hundreds of practitioners, researchers, policymakers and community leaders from around the world for five days of dialogue, exchange and shared learning.
Serving as Summit co-chair, Johns Hopkins Center for Communication Programs Executive Director Debora Freitas Lopez opened the meeting with a message that set the tone for the week: “Connection is at the heart of social and behavior change. It is also at the heart of this Summit.”
Co-Chair Babafunke Fagbemi (Centre for Communication and Social Impact - CCSI) reflected on the field's continued evolution, noting that “real and lasting change depends on something deeper: relationships, trust, context, and our ability to understand and respond to people's lived realities.”
Keshia Pollack Porter, dean of the Johns Hopkins Bloomberg School of Public Health, underscored the importance of the work ahead, telling participants: “In this defining season for public health, your skills — your ability to listen, to build trust, to communicate clearly, and to demonstrate impact — are exactly what we need to keep moving forward.”
The opening ceremony also included remarks from Panamanian leaders and closed on a celebratory note with a vibrant folkloric dance performance that filled the room with music, movement and a showcase of Panama’s cultural heritage.
🤝 Autoridad de Turismo de Panamá Ministerio de Salud de Panamá Alcaldía de Panamá Centre for Communication and Social Impact - CCSI Johns Hopkins Center for Communication Programs