The AMO Ambassadors Programme is based on five core universal cultural values. These values are:
Relationships:
"Ehara taku toa i te toa takitahi, engari he toa takitini". My prowess is not single-handed, rather it represents the efforts of many. Responsibility:
"Ko te amorangi ki mua, ko te hapai o ki muri". Reciprocity:
Pari mai ai a tai timu atu". The tide that goes out will always return. Red
istribution:
"Nāu te rourou, nāku te rourou, ka ora te iwi". With your food basket and my food basket, the people will be satisfied. Respect:
"Aroha ki te tangata". Show love to all people.