04/06/2026
Safe Sleep Day is a time to raise awareness about the importance of creating safe sleep environments for our peepi and supporting whaanau with the knowledge and resources they need to keep their babies safe.
This year’s focus is simple but powerful: Every sleep, a safe sleep. Whether it is day or night, at home or away, every sleep provides an opportunity to reduce the risk of sleep-related harm and ensure pēpi sleep safely.
Safe Sleep Day encourages communities, health providers, and whaanau across Aotearoa to come together to share information, strengthen understanding, and promote safe sleep practices. By working together, we can help ensure every pēpi has the safest possible start in life.
Key safe sleep messages include:
💭 Always place pēpi on their back to sleep.
💭 Provide a safe sleep space that is clear of pillows, loose bedding, and toys.
💭 Keep peepi smoke-free before and after birth.
💭 Support breastfeeding where possible.
💭 Ensure pēpi have their own safe sleep surface.
Together, we can make every sleep a safe sleep and help protect the wellbeing of our tamariki and whaanau.
If you require support with accessing Pepi Pods please reach out to our team: [email protected]