New Zealand's Māori culture is second only to our landscapes as the main reason visitors come here. If tourism experiences are able to incorporate both of these aspects in an authentic way, it can make for a winning combination
Although the traditional aspects such as hangi and haka remain important parts of Māori life - and tourism - today there is a much wider range of tourism products that inco
rporate Māori culture. Experiences such as guided walks, white water rafting, art and cultural tours, fly-fishing, and the opportunity to hear the unique, in-depth stories of New Zealand's places, people and activities first-hand are proving to be popular among international visitors. Interpretation and storytelling are combining the best of New Zealand's spectacular landscape with Māori stories and legends - and international visitors love it. The number, variety and quality of Māori tourism businesses have increased dramatically over the last few years and the sector now makes an important contribution to New Zealand's regional economies. New Zealand Māori Tourism (NZMT) is an incorporated society, the full members of which are either Māori regional tourism organisations or Māori tourism businesses. The kaupapa/purpose of NZMT is to position Māori as leaders of the Aotearoa New Zealand tourism experience. In doing so, NZMT seeks to provide members with opportunities to grow their business; increase earnings; create employment; protect, develop, and present Māori culture; and enter value-generating partnerships with all segments of the tourism, trade, and investment sectors.
