IAB New Zealand

IAB New Zealand IAB New Zealand empowers the media and marketing industries to thrive in a digital economy. IABNZ Awards website: https://iabawards.co.nz/

🚨 It’s happening for the first time LIVE.The ANZ Retail Media Report Card, the most referenced benchmarking tool for ret...
03/06/2026

🚨 It’s happening for the first time LIVE.

The ANZ Retail Media Report Card, the most referenced benchmarking tool for retail media in the region, is coming off the page and into a webinar, and we’re unpacking the 6th edition with the experts behind it.

Retail media in 2026 has evolved. It’s no longer about what to build, it’s about what results can actually be delivered.

Join us Thursday 11 June | 11am–12pm NZT Free for members and non-members ✅

🔗 Link in bio to book your spot.

Featuring: 🎙️ Kim Leybourne - Foodstuffs Precision Media 🎙️ Joshua Nunan - THE ICONIC 🎙️ Samantha Osborne - Cartology New Zealand 🎙️ Cameron Porter - Mars United℠ Commerce ANZ 🎙️ Moderated by Tina Trenkner-Meade - Signal & Light & IAB NZ Commerce Media Working Group Lead

Are you spending money across multiple marketing channels but not sure what’s actually working? You’re not alone. IAB Ne...
11/05/2026

Are you spending money across multiple marketing channels but not sure what’s actually working? You’re not alone. IAB New Zealand has put together a practical guide to Marketing Mix Modeling (MMM), written for the New Zealand market, with input from local experts.

MMM is a way of using your own historical data to figure out which channels are genuinely driving results. No cookies, no tracking, just a clearer picture of where your budget is making a difference.

The guide walks you through what MMM is, whether it’s right for your business, and how to get started. Find it at iab.org.nz - link in our bio

🌿 New free resource just dropped... the GMSF Pocket Guide.Digital advertising feels invisible. No exhaust pipe, no facto...
22/04/2026

🌿 New free resource just dropped... the GMSF Pocket Guide.

Digital advertising feels invisible. No exhaust pipe, no factory floor. But behind every impression is a chain of servers, auctions, content delivery networks and devices, all drawing energy and generating emissions.

The Global Media Sustainability Framework (by ) gives any brand, agency or publisher a free, standardised way to measure the carbon footprint of campaigns across digital, TV, out-of-home, audio, print and cinema.

And some of the highest-impact changes are also the simplest: ✅ Compress your creative files ✅ Clean up your programmatic supply path Both improve performance and reduce emissions.

We’ve put it all into a free, easy-to-read 4-page pocket guide, link in bio to download.

Huge thanks to Jonas Jaanimagi & , Jennifer Gunn at Ad Net Zero New Zealand, and Christina So, Group Digital Planning Director at Initiative Aotearoa NZ for their contributions. 🙏

MediaSustainability GreenMedia DigitalMarketing

15/04/2026

What a session ✨ The Future of Creativity & AI delivered! Insightful, thought-provoking, and a lot of fun.

Huge thanks to our incredible speakers for sharing so openly, and to everyone who showed up, contributed, and brought the energy 🙌

So much to take away... this space is evolving fast, and we’re here for it 🚀

Video is the fastest-growing format in digital advertising globally and in Aotearoa it’s up 27% year-on-year 📈The conver...
15/04/2026

Video is the fastest-growing format in digital advertising globally and in Aotearoa it’s up 27% year-on-year 📈

The conversation is heating up 🔥 Thanks to the IAB New Zealand Video Working Group, this event brings together local and international experts, panels, and hot takes on audience consumption, AI, and measuring what really works.

If you’re buying, selling, or building video in NZ... this one’s for you.

🎟️ Tickets are selling fast, hit the link in our bio to register
📅 Thursday 7th May 2026

Free strategic research for your organisation... sounds good, right?The University of Auckland Business School has just ...
19/03/2026

Free strategic research for your organisation... sounds good, right?

The University of Auckland Business School has just launched Projects for Business and Society, connecting postgraduate students with organisations looking for fresh thinking on real business challenges.

Students deliver in-depth research, analysis, and strategic recommendations across areas including marketing, business analytics, data, AI readiness, and more. Completely free of charge.

It’s a brilliant way to access bright young talent, get evidence-based insights and maybe even find your next hire. 💡

Expressions of interest are open now for Quarter Two (mid-April onwards). Spots are limited so get in early!

🔗 Check out the UoA Projects for Business and Society page via the link in bio.

New Zealand’s digital advertising market has hit $2.967 billion, up 12% year on year.But the real story of 2025? … Vide...
18/03/2026

New Zealand’s digital advertising market has hit $2.967 billion, up 12% year on year.

But the real story of 2025? … Video. 🎬

Growing 27% to $653.8 million, video now represents 22% of all digital advertising investment in NZ, making it the fastest growing format in the market.

Search held strong at $1.44 billion (+12%), and Q4 closed out the year on a high at $813.8 million.

NZ’s results mirror what IAB UK and IAB Australia reported, digital advertising proved resilient in the face of economic uncertainty, with video the standout format across all three markets. 🌏

The IAB New Zealand Q4, CY 2025 Digital Advertising Revenue Report is out now. IAB NZ members can access the full report via the link in bio. 🔗

MediaIndustry DigitalMedia Aotearoa

05/03/2026

Our industry expert speakers brought the insights and the vibe at today’s ‘The Future of Marketing & AI’ event developed by the IAB New Zealand AI Working Group 🙌 A big thank you to for hosting, and to all of our guests for bringing their energy ⭐️

27/02/2026

Good people, good vibes at the IAB NZ Unplugged event ☀️💙 a big thank you to our Council team for their awesomeness, mahi and commitment to the digital advertising industry 🙏🤩

The Future of Marketing & AI 🚀AI is moving fast and consumers are already using it to make buying decisions.Join four NZ...
16/02/2026

The Future of Marketing & AI 🚀

AI is moving fast and consumers are already using it to make buying decisions.

Join four NZ industry experts as they break down what to focus on in the next 90 days:

🔍 Zero-click search, SXO, AEO & AIO. Shifts in measurement. AI integration with the right guardrails (data, privacy, brand safety)

🎤 Speakers: Natalie de Boursac - Google Cloud Adnan Khan - Stitch & Stitch Predict | IAB NZ AI Working Group Lead Sophie Neate - ABB Shahper Richter - University of Auckland

💡 Free for IAB Members | Paid for non-members

⚡ Limited spots, register now 🔗 Link in bio

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