06/10/2026
Yes, we use AI. And we’re not trying to hide it.
Some of the graphics, images and written content we produce are created with the help of Artificial Intelligence.
We know AI-generated content can sometimes have a recognisable look. We know some of it can feel similar. And we certainly don't believe AI replaces the creativity, knowledge and experience of professional designers, photographers, writers or marketers.
But AI is a tool — and it's a very useful one.
It allows people who may not have design, writing or marketing experience to turn an idea into something they can share. It helps people experiment, learn, create and communicate in ways that weren't easily available to them before.
And that's exciting.
We've seen this before.
When computers started becoming commonplace, there were concerns about things being "computer generated". Digital photography changed photography. Desktop publishing changed print. Social media changed advertising. Smartphones changed how we communicate.
Today, all of those technologies are simply part of everyday life.
AI is another step in that evolution.
Does that mean everything AI creates is brilliant? Of course not.
Sometimes it gets things wrong. Sometimes the images look similar. Sometimes there are six fingers where five would have been quite sufficient! 😄 And sometimes a human with years of experience can create something far better.
That's okay.
The answer isn't to stop using the technology. The answer is to get better at using it.
Good ideas still matter. Good design still matters. Originality still matters. Human judgement still matters. In fact, as AI becomes more common, those things may become even more important.
The technology is here. We can resist it, or we can learn how to use it responsibly and creatively.
We choose to learn.
We use AI. We use Canva. We use computers. We use cameras, smartphones and social media. They're all tools that help turn ideas into communication.
AI doesn't have to replace human creativity. It can help more humans become creative.
And we're looking forward to seeing where that takes us.
