22/05/2026
This week the club was very lucky to have along Nick Jeffrey to speak at our meeting.
Nick Jeffrey, Radio, Sports Commentator, ILT Board Member, aka Sports Nick (at More FM).
From straight out of radio school and into Hokonui Gold in 1994 to his current job at More FM Southland, the media landscape has changed over the years as back then they used a big brick phone for outside live broadcasts as this was before the internet when there were only three television stations, not the huge number we have now.
There are 320 stations to the five million New Zealand residents whereas Sydney, who has a similar population, only have eight radio stations so quite a difference between our population/country numbers.
Also, back then they used two turntables for 45s and an 18-stack CD player along with oversized cassette tapes which was far more complicated and had to be quite a manual operation, rather than today’s computerised digital studios.
Nick also makes campaign ads for radio — did you realise there are 800-900 each day — just how many do you hear or see?
He worked for Stuff for three to four years during the Covid pandemic but is most passionate about being a sports commentator, starting with rugby. (Always having got a good seat was a bonus!)
He has been commentating for over 20 years and loved being involved in two cycling championships which, over the years, have produced some international stars down here from the likes of Eddie Dawkins to Corbin Strong, and a few others who have been awesome to watch. This has been watered down due to Hamilton building their velodrome and performance centre.
In 2017 the Wool and Shearing Championship was held at the Velodome (which was interesting as these events are usually held in woolsheds), with southerners David and John Fagan which resulted in a soldout crowd of 3,000, and a great experience.
Nick’s latest passion is basketball, with the highlight being when the Sharks beat the Saints in 2018. This has become challenging over the years as Southland pays more than other centres to get players to play down south. Jonathan Yim (Sharks Coach) is an awesome guy and a very good motivator. Along with their imported players the Sharks are a very close-knit group and they are on a winning streak at the moment with six wins, so a great month so far!
In 2025 Nick successfully stood for the ILT which he said is a privilege. The hospitality industry is feeling the strain with the economics of the moment and pressures with freight and funding requests require careful thought.