01/06/2026
"People won't go out of their way to recycle — convenience always wins"
Before we designed Dunedin's inner-city recycling hubs, we actually tested this assumption. We surveyed residents in the neighbourhoods where we were working.
What they told us: they would walk a couple of blocks to drop off recycling — if the facilities were easy to use, close by, and felt safe.
That's not "convenience always wins." That's people who want to do the right thing, and just need the infrastructure to make it possible.
So we built it. Working with ZealSteel and local artists, we designed a series of public recycling hubs for Dunedin's inner city — laser-cut steel housings reflecting the heritage and character of each location, LED-lit for 24-hour access, and placed where people actually are.
The pilots worked. Then came more hubs for Moray Place, Clyde Street, Forth Street, Castle Street. Each one a visible, functional, beautiful part of the neighbourhood.
The insight that drove it is worth sitting with: the gap between intention and action on recycling usually isn't about motivation. It's about infrastructure. People want to participate — they just need somewhere to go.
Read more: https://www.whirika.co.nz/case-studies/dunedin-city-recycling-hubs