HUG
HUG=Happiness Understanding Giving.
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209 Tuam Street
Christchurch
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HUG = Happiness, Understanding, Giving.
HUG is a charity that is being set up to meet specific needs of under 5-year olds living in poverty.
We aim to meet these needs through a 3-tier model using peoples social, digital connections. We will be seeking specific items focusing on what individual Early Learning Childhood (ELC) Centres need more than focusing on financial donations.
The first tier is the individual tier. HUG recognises that everyone has a social digital network. We will ask for people to sign up to our database and nominate their preferred social channels. ELC centres that qualify will register with HUG. Once accepted by the board of trustees of HUG the centre will be able to ask at any time for specific items or help. It maybe that New beginnings preschool needs 5 jackets for winter and they need to be sizes 2,3,2,5,6. HUG will then go to the data base and ask a % of influencers that live close to that centre if they will approach their networks and gather 5 jackets. HUG will provide marketing material for these influencers to use. It is important that we encourage influencers to be posting and asking instead of just providing themselves as this will promote HUG as a charity and can help with our marketing.
The second tier is the involvement of businesses. HUG will approach businesses for specific product, produce or money to purchase a specific need. In return for the donation HUG will gift a digital certificate for any donation under the value of $1000. For donations over $1000 the business will be given a promotional video that will include the company’s logo and name at the beginning and end of the video promoting their support for their community. If a company donates over $10,000 worth of goods, then they will get a fully customised digital ad promoting their community involvement and the impact that it has. HUG will place these certificates and videos on their digital platforms, and we would assume the companies would place them on their platforms as well. This way we will strengthen promotion both for the business involved and for HUG.
