06/06/2024
Launched earlier this year, is our new name and brand - Houkura Independent Māori Statutory Board. Houkura is captured from the revised vision statement ‘Kia houkura te Māori i Tāmaki Makaurau’, that refers to health, peace and prosperity.
The value that this name holds, can make a macroscopic impact on Māori in Tāmaki Makaurau which is what we have worked towards since the Board was first appointed in 2010.
The tohu created by master artist, Graeme Tipene, incorporates elements that encompasses the function and purpose of Houkura.
1. Ngutu Kākā, which talks to the passing on of knowledge, and the importance of robust dialogue and discussion.
2. Te Ara a Tāwhaki, which speaks to the pursuit of excellence.
3. Taki Toru which is originally used in tāniko, speaks to welcoming visitors.
4. Unaunahi, speaks to the abundance of kai in the Waitematā and Tīkapa Moana, and connection to wai in the original tohu signifies the importance of our waters.
The tohu as a whole, is a figurative representation of a raindrop, pushed on the prevailing winds from the west. The raindrop nourishes the land and replenishes our waterways, and we want our brand identity to embody this concept – the rain replenishing Tāmaki Makaurau and helping to bring prosperity.