12/10/2026
Updated: we've corrected this graphic so it shows gluten in the allergen statement, as the new labelling rules require. Thanks to the community member who spotted it.
Packaged food labels in NZ now spell out allergens in plainer language, including sesame.
Plain English Allergen Labelling (PEAL) is now in full effect for packaged food sold in New Zealand. Priority allergens must appear in clear, everyday words in bold in the ingredient list, plus in a separate 'Contains' statement, so you're not left decoding terms like casein or ovalbumin on your own.
Sesame is among the allergens that must be declared when present. Practical habit: read the allergen declaration every time, even on familiar products, because recipes and formulations can change.
This is general education about labelling rules, not a diagnosis. If you're unsure how labelling applies to your household's care plan, talk with your GP, allergist, or clinician. Concerns about non-compliant products can be raised with the Ministry for Primary Industries.
Save this for the supermarket run. Learn more: allergy.org.nz · Link in bio