Dear Effie Charitable Trust

01/06/2026

Happy Birthday to our incredible co-founder ❤️

Today we celebrate a truly remarkable woman.

Through your love for Effie, you have created something that continues to make a meaningful difference in the lives of so many families. Your dedication, generosity and commitment to helping others have touched countless people and inspired an entire community.

Over the past 12 months, we have watched you achieve so much. Seeing your hard work recognised through the awards and opportunities that have come your way has been incredibly special and so well deserved. We are so proud of everything you have accomplished and the impact you continue to make every day.

Thank you for your leadership, your kindness and for all that you give to this community. The passion you bring to everything you do is extraordinary.

Wishing you a birthday filled with love, joy and precious moments with those closest to you.

With all our love,
The Effie Charitable Trust Team 🤍🦋🌈

25/05/2026

Grief can feel incredibly lonely, especially when the world grows quiet around the people we miss.
So today, we are grateful for the people who say their name.
The people who share their memories.
The people who ask about them instead of avoiding the conversation.
The people who allow their love and presence to continue to exist in everyday moments.
For someone grieving, hearing their person spoken about can mean everything. It reminds them that their loved one mattered, that they are remembered and that they are not carrying their grief alone.
Never underestimate the comfort that can come from a simple
“Tell me about them.”
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13/05/2026

Grief can impact every part of our mental health. Emotionally, physically and mentally.
This is a gentle reminder that while grief can feel overwhelming and isolating, your feelings are valid and support matters.
There is no right way to grieve, no timeline for healing and no expectation to “move on” quickly. Some days will feel heavier than others and that is okay.
If you are navigating grief right now, we hope these reminders encourage you to be gentle with yourself and to reach out for support when you need it.
🤍✨🤍✨
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06/05/2026

Mother’s Day can be a beautiful day for some and a deeply painful one for others.
For those carrying grief, it often begins long before the day arrives. In the ads, the emails, the quiet reminders everywhere you turn. It can feel isolating when the world is celebrating, while you’re simply trying to get through the day.
Grief doesn’t have a timeline. It doesn’t disappear with time and it doesn’t need to be justified. Whether you are missing someone deeply, grieving what once was or mourning what never got to be - your feelings are valid.
If someone comes to mind when you read this, reach out. A simple “I’m thinking of you” can mean more than you realise.
If this is your grief, please be gentle with yourself this Mother’s Day. There is no right way to move through it and you don’t have to do it alone.
✨🤍✨🤍
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28/04/2026

At Dear Effie, we always have psychologists ready and available to take on referrals, with zero wait time.
If you’ve been sitting on the fence about getting some support for your family, this could be a really good time to reach out 🤍
You can pop into our DMs, flick us an email at [email protected] or head straight to the application form on our website - www.deareffie.co.nz

We’re here whenever you need us.
🤍✨🤍✨
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24/04/2026

Today we pause to remember.
On ANZAC Day, we honour the courage, sacrifice and spirit of those who served our country and we hold space for the families who carry their stories forward.
At Dear Effie, we are especially mindful of the children and families who live with loss and grief. Days like today can feel heavy, bringing memories closer and emotions to the surface.
We stand alongside you. We remember with you. And we honour the love that never leaves.
Lest we forget. ♥️
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13/04/2026

One whole month on… and we’re still buzzing (and maybe still extremely emotional) thinking about what an unforgettable night it was at Dear Effie’s BIGGEST and most magical fundraising event yet ✨
The room was full of the most incredible people, laughter, love, generosity and a whole lot of heart. To everyone who came along and to the amazing businesses and sponsors who helped bring it all to life… you made it truly something special 💫
Together (and we mean together), we raised over $100,000 🤍
An amount that will go straight back into our community, supporting our beautiful tamariki and their families, bringing light, care and
comfort during some of life’s darkest
moments.
Dear Effie is growing, which means we can continue to reach and support even more families when they need it most and that’s all because of you.
We are endlessly grateful for the love and support you wrap around us, helping us honour our sweet girl in the most meaningful, powerful way.
From the bottom of our hearts… thank you, thank you, THANK YOU 🤍
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07/04/2026

We don’t always feel strong and the truth is, We just keep going.
We keep showing up.
We keep everything ticking along… Even on the days it feels impossibly heavy.
Because grief doesn’t always look like falling apart.
Sometimes it looks like being the one everyone leans on, while your own heart quietly aches.
Sometimes it looks like staying busy, so your mind doesn’t have a moment to catch up.
Sometimes it’s holding everything together so tightly, you feel like you might burst.
And some days… it’s just harder than others.
But, we keep it together. Even when we don’t feel like we can.
🤍✨🤍✨
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25/03/2026