24/08/2026
Is the algorithm working for us, or are we working for the algorithm?
Ever feel like social media knows us a little too well?
It cannot read our minds, but it can learn from our behaviour. Every click, like, search, share and even the time we pause on a post can signal what captures our attention.
Algorithms use these signals to decide what to show us next.
This can be useful. Digital spaces can help children and young people learn, explore interests, express themselves and find supportive communities.
But recommendation systems are often designed to maximise engagement. Endless feeds, autoplay and constant notifications can make it difficult for us to switch off.
They can also repeatedly recommend misleading, inappropriate, stressful or harmful content.
Digital wellbeing is not just about screen time. It is also about understanding how technology shapes what we see, how we feel and how we behave.
Some simple habits can help:
1. Choose what supports us:
Follow content that informs, inspires or helps us. Mute or unfollow what leaves us anxious, angry or drained
2. Question our feed:
Ask, Why are we being shown this?
3. Control notifications:
Turn off unnecessary alerts and choose when we check our phones
4. Protect our sleep:
Avoid screens at bedtime where possible
5. Shape our recommendations:
Use “not interested”, mute, block and reset options
6. Take real breaks:
Make time to disconnect and engage with the offline world
But responsibility cannot rest solely with children and parents.
Technology companies must build Safety by Design into their platforms through age-appropriate safeguards, safer recommendation systems, strong privacy protections and greater transparency about how algorithms influence young users.
Technology should serve children and young people, not compete endlessly for their attention.