30/07/2026
If this trash was polluting your backyard, would you leave it there?
Every year, we produce more than 400 million tonnes of plastic waste, and only 9% is recycled. So where does the rest go? Much of it ends up in landfills, the ocean, or washed up along our coastlines.
We’ve become so used to seeing litter in cities that we almost expect it. But when you find the same pollution on a remote, uninhabited island surrounded by wildlife, it becomes very clear that this does not belong here.
Just because we don’t see it every day doesn’t mean it’s not our problem. For our crews at In The Same Boat, this is the reality that we face every single day.
When you spend hours immersed in wild places, surrounded by seabirds, whales, and untouched landscapes, you begin to see how deeply connected we are to the natural world. And once you experience that connection the problem feels personal, and protecting it no longer feels like a choice.
Maybe that’s what we need more of, a reminder that the beach, the mountain, the forest, or the ocean isn’t just somewhere we escape when life gets busy. It’s the foundation that sustains all.
When we stop seeing nature as a backdrop and start seeing it as something we’re part of, it becomes clear that this pollution has no places there.
What do you think?
Our cleanups in Norway are part of a program with Rydd i tide and Handelens Miljøfond
📷: Runa Andersen
