Zedway´s mission is to educate, produce and promote African music´s important role in the the global music industry. As we know, most of the popular music genres around the world today are highly influenced by African music. But still, modern African music industry is more or less non existent in the international arena. In a time where the digital revolution has decimated the costs obtaining to recording and distributing music. Previously the costs of music production and distribution where very high due to the individual costs of production, musicians, studio, physical distribution etc. Could the lack of know how and insight in western practice be an explanation to this phenomenon? Another challenge is the lack of digital capacity and knowledge about the new digital world. It seems there is little understanding for these challenges in todays aid policies, and Zedway would like to be the foundation working to improve this situation and bring recourses and competence to the music industry in Zambia. Zedway Ambassadors:
B – Flow: Zambian award winning artist and one of the biggest in Zambia. Admiral P: Founder of Zedway. Norwegian/Zambian multiplatinum and award winning artist
Ras Kinky: up and coming Zambian artist. Cactus Agony: one of the pioneer of Zambian reggae music. which is the biggest urban label and management in Norway/Scandinavia. Kayaman
Henrik Berhane: Norwegian producer. Daniel Lion: Norwegian Dj, and Scandinavian sound clash winner 2014
Daniel Langleite: one of the founders of Knirckefritt,
Henrik Bhamra: Project leader in Zedway, and general manager of Knirckefritt
