Fleuroselect, Jacoba van Beierenweg 97-1A, Voorhout (2026)

03/06/2026

𝙇𝙖𝙫𝙚𝙣𝙙𝙚𝙧 𝙇𝙞𝙜𝙝𝙩, 𝙗𝙪𝙧𝙜𝙪𝙣𝙙𝙮 𝘽𝙞𝙩𝙚: 𝗠𝗲𝗲𝘁 𝗙𝗹𝗲𝘂𝗿𝗼𝗦𝘁𝗮𝗿 𝗲𝗻𝘁𝗿𝘆 𝗦𝗮𝗹𝘃𝗶𝗮 𝗻𝗲𝗺𝗼𝗿𝗼𝘀𝗮 𝙎𝙖𝙡𝙪𝙩𝙚® 𝙇𝙖𝙫𝙚𝙣𝙙𝙚𝙧 𝗳𝗿𝗼𝗺 Dümmen Orange EU 🌟

Elegant colour and strong garden presence come together in Salvia Salute® Lavender, a brand new perennial salvia that brings soft tones and bold contrast into balance while attracting pollinators in the garden. This upright growing plant produces lavender-pink flowers held above deep burgundy calyces, creating a striking two-tone effect. Naturally well-branched, it delivers excellent flower coverage during the season and reliably flowers again after cutting back.

For retailers and consumers, Salvia Salute® Lavender offers strong shelf appeal and dependable garden performance. Its abundant flowering, uniform habit, and pollinator-friendly blooms make it a valuable addition to sustainable plantings, while its ability to rebloom and maintain structure provides long-lasting colour in borders, containers, and landscapes with minimal maintenance.

𝙎𝙖𝙡𝙫𝙞𝙖 𝙎𝙖𝙡𝙪𝙩𝙚® 𝙇𝙖𝙫𝙚𝙣𝙙𝙚𝙧, 𝙬𝙝𝙚𝙧𝙚 𝙨𝙤𝙛𝙩 𝙢𝙚𝙚𝙩𝙨 𝙨𝙩𝙧𝙞𝙠𝙞𝙣𝙜

Fotos by Visions Pictures and Photography

02/06/2026

𝙎𝙤𝙛𝙩 𝙩𝙤𝙣𝙚𝙨, 𝙨𝙩𝙧𝙤𝙣𝙜 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚: 𝗠𝗲𝗲𝘁 𝗙𝗹𝗲𝘂𝗿𝗼𝗦𝘁𝗮𝗿 𝗲𝗻𝘁𝗿𝘆 𝗣𝗲𝘁𝘂𝗻𝗶𝗮 𝙏𝙚𝙖 𝙍𝙤𝙨𝙚𝙩𝙩𝙚 𝘽𝙡𝙚𝙣𝙙 𝗳𝗿𝗼𝗺 Beekenkamp Plants 🌟

Celebrate connection and shared moments in the garden with Petunia Tea Rosette Blend, a variety inspired by the warmth of afternoon tea and the beauty of friendship. It features soft creamy petals with a deep purple-pink centre, creating an elegant bicolour flower that gently evolves through the season. Like a perfectly balanced tea blend, its colours harmonise naturally, bringing a fresh, refined look to pots, baskets and balconies.

Part of the compact Tea-line, Rosette Blend naturally forms well-shaped plants without pinching. Its day-length neutral character ensures reliable flowering regardless of the season, while the quick flowering habit delivers fast colour. Designed for efficiency, Petunia Tea Rosette Blend allows for a high number of plants per square meter. Rosette Blend keeps flowering in challenging conditions, such as rain, maintaining fresh, attractive blooms without extra care. This makes it a dependable choice for retail and ensures easy success for consumers in any outdoor space.

𝘾𝙚𝙡𝙚𝙗𝙧𝙖𝙩𝙚 𝙘𝙤𝙣𝙣𝙚𝙘𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝙨𝙖𝙫𝙤𝙪𝙧 𝙩𝙝𝙚 𝙢𝙤𝙢𝙚𝙣𝙩 𝙬𝙞𝙩𝙝 𝙋𝙚𝙩𝙪𝙣𝙞𝙖 𝙏𝙚𝙖 𝙍𝙤𝙨𝙚𝙩𝙩𝙚 𝘽𝙡𝙚𝙣𝙙

Fotos by Visions Pictures and Photography

01/06/2026

𝙁𝙧𝙚𝙣𝙘𝙝 𝙁𝙡𝙖𝙞𝙧 𝙞𝙣 𝙛𝙪𝙡𝙡 𝙛𝙡𝙤𝙬𝙚𝙧: 𝗠𝗲𝗲𝘁 𝗙𝗹𝗲𝘂𝗿𝗼𝗦𝘁𝗮𝗿 𝗲𝗻𝘁𝗿𝘆 𝗢𝗿𝗶𝗴𝗮𝗻𝘂𝗺 𝗱𝗶𝗰𝘁𝗮𝗺𝗻𝘂𝘀 𝙁𝙧𝙚𝙣𝙘𝙝 𝙁𝙡𝙖𝙞𝙧 𝗳𝗿𝗼𝗺 Selecta one 🌟

Bring a Mediterranean touch of colour and ease to any space with Origanum French Flair — a compact perennial that delivers a continuous floral display from late spring through autumn.

This pillow-shaped plant forms a bushy mound covered in abundant violet to deep purple flowers, brightening up any urban space. Exceptionally heat tolerant and naturally floriferous, it maintains a neat appearance throughout the season, with long-lasting blooms that stay attractive on the plant for extended periods.

For retail and consumers, Origanum French Flair offers strong shelf life, high visual impact, and reliable garden performance, never losing its Mediterranean charm. Highly attractive to pollinators and easy to grow, it thrives in pots, borders, and urban gardens, bringing lasting colour and a relaxed Mediterranean feel to any outdoor setting.

𝘽𝙧𝙞𝙣𝙜 𝙩𝙝𝙚 𝙈𝙚𝙙𝙞𝙩𝙚𝙧𝙧𝙖𝙣𝙚𝙖𝙣 𝙨𝙥𝙞𝙧𝙞𝙩 𝙩𝙤 𝙮𝙤𝙪𝙧 𝙥𝙖𝙩𝙞𝙤 𝙖𝙣𝙙 𝙜𝙖𝙧𝙙𝙚𝙣 𝙬𝙞𝙩𝙝 𝙁𝙧𝙚𝙣𝙘𝙝 𝙁𝙡𝙖𝙞𝙧 𝙖𝙣𝙙 𝙡𝙚𝙩 𝙚𝙫𝙚𝙧𝙮𝙙𝙖𝙮 𝙨𝙥𝙖𝙘𝙚𝙨 𝙛𝙚𝙚𝙡 𝙡𝙞𝙠𝙚 𝙖 𝙡𝙞𝙩𝙩𝙡𝙚 𝙚𝙨𝙘𝙖𝙥𝙚!

Fotos by Visions Pictures and Photography

30/05/2026

𝘽𝙤𝙡𝙙 𝙘𝙤𝙣𝙩𝙧𝙖𝙨𝙩, 𝙫𝙚𝙡𝙫𝙚𝙩 𝙗𝙡𝙤𝙤𝙢𝙨: 𝗠𝗲𝗲𝘁 𝗙𝗹𝗲𝘂𝗿𝗼𝗦𝘁𝗮𝗿 𝗲𝗻𝘁𝗿𝘆 𝗗𝗮𝗵𝗹𝗶𝗮 𝗰𝗼𝗰𝗰𝗶𝗻𝗲𝗮 𝘿𝙖𝙡𝙞𝙣𝙖® 𝙈𝙖𝙭𝙞 𝙉𝙤𝙞𝙧 𝙑𝙚𝙡𝙫𝙚𝙩 𝘾𝙧𝙪𝙨𝙝 𝗳𝗿𝗼𝗺 Florensis / PanAmerican Seed 🌟

Dark foliage meets velvet elegance in Dahlia coccinea Dalina® Maxi Noir Velvet Crush, a striking new dahlia bred by PanAmerican Seed and exclusively supplied by Florensis. This unique variety combines near-black leaves with large 10–13 cm double flowers in rich velvet purple shades with a soft colour gradient. The dark foliage, impressive flower size, and fully double blooms create an exceptional contrast and deliver bold summer colour in borders and containers.

A premium variety with instant visual appeal, Dalina® Maxi Noir Velvet Crush offers excellent retail impact and long-lasting consumer enjoyment. Its floriferous habit and continuous flowering ensure reliable performance throughout the season, making it a standout choice for patios, gardens, and modern outdoor living spaces.

𝘿𝙖𝙡𝙞𝙣𝙖® 𝙈𝙖𝙭𝙞 𝙉𝙤𝙞𝙧 𝙑𝙚𝙡𝙫𝙚𝙩 𝘾𝙧𝙪𝙨𝙝, 𝙖 𝙩𝙤𝙪𝙘𝙝 𝙤𝙛 𝙡𝙪𝙭𝙪𝙧𝙮 𝙛𝙤𝙧 𝙮𝙤𝙪𝙧 𝙤𝙪𝙩𝙨𝙞𝙙𝙚 𝙨𝙥𝙖𝙘𝙚

Fotos by Visions Pictures and Photography

29/05/2026

𝙏𝙝𝙚 𝙛𝙞𝙧𝙨𝙩 𝙣𝙖𝙩𝙪𝙧𝙖𝙡𝙡𝙮 𝙛𝙧𝙖𝙜𝙧𝙖𝙣𝙩 𝙞𝙣𝙩𝙚𝙧𝙨𝙥𝙚𝙘𝙞𝙛𝙞𝙘 𝙘𝙮𝙘𝙡𝙖𝙢𝙚𝙣 𝙛𝙧𝙤𝙢 𝙨𝙚𝙚𝙙: 𝗠𝗲𝗲𝘁 𝗙𝗹𝗲𝘂𝗿𝗼𝗦𝘁𝗮𝗿 𝗲𝗻𝘁𝗿𝘆 𝗖𝘆𝗰𝗹𝗮𝗺𝗲𝗻 𝗽𝗲𝗿𝘀𝗶𝗰𝘂𝗺 𝘅 𝗖. 𝗽𝘂𝗿𝗽𝘂𝗿𝗮𝘀𝗰𝗲𝗻𝘀 𝙀𝙇𝙄𝙓𝙄𝘼® 𝙋𝙪𝙧𝙥𝙡𝙚 𝗳𝗿𝗼𝗺 Morel Flowers 🌟

ELIXIA® Purple is the first interspecific cyclamen from seed, bred by crossing Cyclamen persicum and purpurascens. This unique perennial cyclamen combines naturally intense and long-lasting fragrance with continuous flowering throughout the year, showing peak performance in spring and autumn. Its strong, vigorous plants develop generous volume, dense evergreen foliage, and elegant medium-sized flowers, offering long-lasting decorative value in the garden.

Frost-hardy down to –7°C, ELIXIA® Purple performs particularly well in shade and partial shade, making it ideal for borders, flower beds, and woodland-style plantings. Its long flowering season, perennial character, and attractive evergreen foliage create a new opportunity for gardeners and retailers seeking innovative and sustainable outdoor flowering plants. In addition, ELIXIA® Purple also attracts pollinators and contributes to biodiversity.

𝙀𝙇𝙄𝙓𝙄𝘼® 𝙋𝙪𝙧𝙥𝙡𝙚 — 𝙛𝙧𝙖𝙜𝙧𝙖𝙣𝙘𝙚 𝙖𝙣𝙙 𝙛𝙡𝙤𝙬𝙚𝙧𝙨 𝙖𝙡𝙡 𝙨𝙚𝙖𝙨𝙤𝙣 𝙡𝙤𝙣𝙜!

Fotos by Visions Pictures and Photography

28/05/2026

𝙈𝙖𝙭𝙞𝙢𝙖𝙡 𝙘𝙤𝙡𝙤𝙪𝙧, 𝙢𝙞𝙣𝙞𝙢𝙖𝙡 𝙘𝙖𝙧𝙚: 𝗠𝗲𝗲𝘁 𝗙𝗹𝗲𝘂𝗿𝗼𝗦𝘁𝗮𝗿 𝗲𝗻𝘁𝗿𝘆 𝗖𝗮𝘁𝗵𝗮𝗿𝗮𝗻𝘁𝗵𝘂𝘀 𝗿𝗼𝘀𝗲𝘂𝘀 𝙎𝙤𝙞𝙧𝙚𝙚® 𝙇𝙖𝙫𝙚𝙣𝙙𝙚𝙧 𝙈𝙖𝙜𝙞𝙘 𝗳𝗿𝗼𝗺 Suntory Flowers 🌟

Catharanthus roseus Soiree® Lavender Magic brings an enchanting twist to the garden with flowers that naturally change colour! Each bloom gently shifts through evolving shades, creating a dynamic display where no two plants look exactly the same. This continuous transformation adds visual depth and curiosity, making every plant feel unique, vibrant, and full of life throughout the season.

For retailers and consumers, Soiree® Lavender Magic stands out as a premium, low-maintenance performer perfectly aligned with modern gardening needs. Heat tolerant, drought resilient, and easy to grow from cuttings, this Catharanthus roseus thrives with minimal water and care while delivering strong, reliable performance all season long.

𝙎𝙤𝙞𝙧𝙚𝙚® 𝙇𝙖𝙫𝙚𝙣𝙙𝙚𝙧 𝙈𝙖𝙜𝙞𝙘, 𝙚𝙫𝙤𝙡𝙫𝙞𝙣𝙜 𝙨𝙝𝙖𝙙𝙚𝙨 𝙖𝙣𝙙 𝙨𝙪𝙨𝙩𝙖𝙞𝙣𝙖𝙗𝙡𝙚 𝙥𝙚𝙧𝙛𝙤𝙧𝙢𝙖𝙣𝙘𝙚 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙜𝙖𝙧𝙙𝙚𝙣

Fotos by Visions Pictures and Photography

27/05/2026

𝘾𝙤𝙡𝙤𝙧 𝙗𝙤𝙩𝙖𝙣𝙞𝙘𝙖: 𝗠𝗲𝗲𝘁 𝗙𝗹𝗲𝘂𝗿𝗼𝗦𝘁𝗮𝗿 𝗲𝗻𝘁𝗿𝘆 𝗖𝗮𝗻𝗻𝗮 𝗴𝗲𝗻𝗲𝗿𝗮𝗹𝗶𝘀 𝘾𝙖𝙣𝙣𝙤𝙫𝙖® 𝙂𝙤𝙡𝙙 𝙇𝙚𝙤𝙥𝙖𝙧𝙙 𝗳𝗿𝗼𝗺 Takii Europe 🌟

Cannova® Gold Leopard is another striking addition to the Cannova F1 Canna series from seed, bringing ‘Color Botanica’ to life through its intense golden-yellow flowers with a distinctive, red-speckled pattern. Exceptional branching and an excellent flower-to-foliage ratio result in full, voluminous plants.

High-quality green foliage enhances its premium appearance and highlights the vivid flower colours. Together, these traits deliver strong visual impact, making Cannova Gold Leopard ideal for high-impact plantings and premium retail programs.

𝘽𝙧𝙞𝙣𝙜 𝙥𝙧𝙚𝙢𝙞𝙪𝙢 𝙗𝙤𝙩𝙖𝙣𝙞𝙘𝙖𝙡 𝙘𝙤𝙡𝙤𝙪𝙧 𝙩𝙤 𝙡𝙞𝙛𝙚 𝙬𝙞𝙩𝙝 𝘾𝙖𝙣𝙣𝙤𝙫𝙖® 𝙂𝙤𝙡𝙙 𝙇𝙚𝙤𝙥𝙖𝙧𝙙!

Fotos by Visions Pictures and Photography

26/05/2026

𝗦𝗲𝘃𝗲𝗻 𝘀𝗵𝗼𝘄𝘀𝘁𝗼𝗽𝗽𝗶𝗻𝗴 𝗰𝗮𝗻𝗱𝗶𝗱𝗮𝘁𝗲𝘀 𝗰𝗼𝗺𝗽𝗲𝘁𝗶𝗻𝗴 𝗳𝗼𝗿 𝗙𝗹𝗲𝘂𝗿𝗼𝗦𝘁𝗮𝗿 𝟮𝟬𝟮𝟲 🌺🌟

Which entry will succeed Digitalis Hanabee F1 White to become this year's 𝘸𝘪𝘯𝘯𝘦𝘳 𝘸𝘪𝘵𝘩 𝘵𝘩𝘦 𝘸𝘰𝘸-𝘧𝘢𝘤𝘵𝘰𝘳? Seven companies have lined up their most impressive novelty to take part in the contest (overview image from left to right):

🪴 Catharanthus roseus 𝘚𝘰𝘪𝘳𝘦𝘦® 𝘓𝘢𝘷𝘦𝘯𝘥𝘦𝘳 𝘔𝘢𝘨𝘪𝘤 (Suntory Flowers)
🪴 Dahlia coccinea 𝘋𝘢𝘭𝘪𝘯𝘢® 𝘔𝘢𝘹𝘪 𝘕𝘰𝘪𝘳 𝘝𝘦𝘭𝘷𝘦𝘵 𝘊𝘳𝘶𝘴𝘩 (Florensis / PanAmerican Seed)
🪴 Salvia nemorosa 𝘚𝘢𝘭𝘶𝘵𝘦® 𝘓𝘢𝘷𝘦𝘯𝘥𝘦𝘳 (Dümmen Orange EU)
🪴 Canna generalis 𝘊𝘢𝘯𝘯𝘰𝘷𝘢® 𝘎𝘰𝘭𝘥 𝘓𝘦𝘰𝘱𝘢𝘳𝘥 (Takii Europe)
🪴 Petunia 𝘛𝘦𝘢 𝘙𝘰𝘴𝘦𝘵𝘵𝘦 𝘉𝘭𝘦𝘯𝘥 (Beekenkamp Plants)
🪴 Cyclamen persicum x C. purpurascens 𝘌𝘓𝘐𝘟𝘐𝘈® 𝘗𝘶𝘳𝘱𝘭𝘦 (Morel Flowers)
🪴 Origanum dictamnus 𝘍𝘳𝘦𝘯𝘤𝘩 𝘍𝘭𝘢𝘪𝘳 (Selecta one)

All entries will be presented in more detail in the upcoming days.

The variety with the highest visual impact at point-of-sale will be awarded with the FleuroStar during the 𝗔𝘄𝗮𝗿𝗱 𝗖𝗲𝗿𝗲𝗺𝗼𝗻𝘆 𝗼𝗻 𝗧𝗵𝘂𝗿𝘀𝗱𝗮𝘆 𝟭𝟭𝘁𝗵 𝗼𝗳 𝗝𝘂𝗻𝗲 𝗮𝘁 𝘁𝗵𝗲 𝗦𝘂𝗻𝘁𝗼𝗿𝘆 𝗙𝗹𝗼𝘄𝗲𝗿𝘀 𝗘𝘂𝗿𝗼𝗽𝗲 𝗹𝗼𝗰𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗟𝗲𝗶𝗺𝘂𝗶𝗱𝗲𝗿𝗯𝗿𝘂𝗴.

You can register for the award evening via following link: https://fleuroselect.com/events/show/fleurostar-award-evening-2026

Fotos by Visions Pictures and Photography

12/05/2026

Fleuroselect award winning varieties made heads turn during the Spring Trials, as Gold Medal and FleuroStar winners of recent years shone in the spotlight 🌸🏅💫

We can't wait to see these and many more during FlowerTrials, as the anticipation is building for week 24 and this year's FleuroStar contest 🌟👀

07/05/2026

Sneak-peek of our new Gold Medal display during the Dutch Spring Trials at PanAmerican Seed, featuring their 3 award winners from last year's trials: Watch Bacopa Galactic Mist, Heucherette Pink and sunflower Always Sunny Gold steal the show 🌻✨💅

During FlowerTrials these displays will also feature the Gold Medal winners from Benary (Verbena Flair 💜 🏅) and Sakata Ornamentals EMEA (Zinnia Profusion Double White Imp. 🤍🏅) to be discovered at the FlowerTrials locations of all three breeders, as well as at the Fleuroselect stand 🪴🌸

Fleuroselect

03/06/2026

02/06/2026

01/06/2026

30/05/2026

29/05/2026

28/05/2026

27/05/2026

26/05/2026

12/05/2026

07/05/2026

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