International Place Branding Association

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Nederland
Utrecht
International Place Branding Association

The International Place Branding Association (est. 2015) - is a non-profit independent association of academics and professionals in place branding.

The International Place Branding Association – established in 2015 - is a non-profit independent association of academics, professionals and other individuals involved or interested in the principles and practices of brand development and brand management for places (cities, regions, nations and destinations).

02/09/2026

📣To mark the 10th anniversary of IPBA, we are happy to release "Teaching Place Branding. A How-To Guide", co-authored by Magdalena Florek and Efe Sevin.

This comprehensive 120-page e-book serves as a practical resource for designing university courses, delivering executive training programs, and advancing higher education in the discipline of place branding. This guide aims to foster a more thoughtful, responsible, and effective approach to how to teach place branding (this is not a textbook). Given its broad scope, place brand educators can draw from different sections of the guide to align with their specific educational goals and needs.
We hope you find this resource valuable and inspiring for your work. We highly welcome your feedback and thoughts!
👉 Download the FREE e-book here: https://placebranding.org/e-book-download/

03/08/2026

📅 Applications are now open for the 6th edition of the IPBA Place Branding Course!
If you want to deepen your understanding of place branding, learn from leading international experts, and discuss real-world challenges with professionals from around the globe, we'd love to welcome you to our next cohort.
Over 13 weeks (we offer one week more this year), you'll join live online sessions with internationally recognised academics and practitioners who have shaped the field of place branding. Beyond the lectures, the course offers opportunities to exchange ideas, build an international network, and explore the latest research and practice.
👉 see details here: https://placebranding.org/academy/ipba-place-branding/
👉 For more information and registration, contact: [email protected]
We look forward to welcoming participants from around the world!

20/03/2026

One week left to register for the course. Join us!
https://placebranding.org/academy/stakeholders-in-place-brand-management/

16/03/2026

We’ve just updated our Page with a new profile picture, because this year, we are celebrating that the International Place Branding Association has been around for ten years! Isn’t that amazing! Already ten years! We’re celebrating that with a special 2026 logo and festivities at our tenth annual IPBA conference in Lisbon, 28-30 October this year. Our tenth annual conference, 1.2K followers on Facebook, 2.4K followers on LinkedIn, 1.3K subscribers to our mailing list; and 500 delegates attending our conferences over the last ten years. A weird, but lovely global community that has claimed its role and presence in the world. It will continue to do so for the next ten years (and more)..

Visit our Page to see the latest updates.

04/12/2025

Call for Papers 💡📍https://ipba2026lisbon.org
The 10th International Place Branding Association (IPBA) Conference will take place in Lisbon, Portugal, 28–30 October 2026, hosted by IPAM and Universidade Europeia at the Quinta do Bom Nome campus in collaboration with the CETRAD - UTAD.
We invite submissions of research papers, doctoral colloquium presentations, panel proposals, practitioner case studies, and artwork contributions that advance theory and practice in place branding. The Lisbon edition celebrates its 10th anniversary, providing an ideal opportunity to reflect on the field’s development and future directions.
We welcome submissions from scholars, practitioners, and students of place branding and related fields (including nation branding, public diplomacy, city, country, and destination branding). We welcome contributions from those working at the intersection of marketing, tourism, economic development, public diplomacy, events organisation, heritage management, spatial design, public administration, political science, human geography, architecture, communications, and related disciplines.
Abstract submission is now open – full details on formats, guidelines and key dates are available at: https://ipba2026lisbon.org
Please share this call with colleagues and networks.
We look forward to welcoming you to Lisbon in October 2026 for a memorable IPBA 10th-anniversary conference.
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Utrecht
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http://www.placebranding.org/

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