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EMCup The EMCup is the annual competition in Maastricht between the best European Hotel Management Schools

Vision:

One of the greatest annual competitions for European Hotel Management Schools

The EMCup challenges students to think out of the box on a real life topic, relevant to the hospitality industry

Allowing students to meet and share their vision with professionals, building a relationship with them

Creating a network for the future, not only for students, but also for coaches and hospitality professionals

Perfect starting point for business opportunities

Source talent

The EMCup is a unique opportunity to connect future leaders to hospitality brands and to gain inspiration and ideas
Informal and fun atmosphere

Big ideas deserve a stage and enjoying the journey is part of the experience.The Dragon's Den Final is one of the most e...
01/10/2026

Big ideas deserve a stage and enjoying the journey is part of the experience.

The Dragon's Den Final is one of the most exciting moments of EMCup. While students present their most innovative solutions to our Dragons, there's also room for confidence, personality and even a smile.

Because the best presentations don't just inform. They engage, inspire and leave a lasting impression.

Could you impress the Dragons with your idea?

Passion is contagious.Watching students confidently present innovative ideas is one of the highlights for our Business J...
29/09/2026

Passion is contagious.

Watching students confidently present innovative ideas is one of the highlights for our Business Jury. Every pitch brings fresh perspectives, creative thinking and inspiring discussions about the future of hospitality.

EMCup is where tomorrow's hospitality leaders meet today's industry professionals.

Think your team has the next great idea? We'd love to see it in Amsterdam.

The best memories aren't only made on stage.Between brainstorming sessions, rehearsing presentations and solving challen...
24/09/2026

The best memories aren't only made on stage.

Between brainstorming sessions, rehearsing presentations and solving challenges, there is always time for laughter. Those shared moments make the EMCup experience unforgettable.

Preparing together builds confidence, friendships and memories that last long after the competition ends.

Who would you want on your EMCup team?

Every question has a purpose.Throughout EMCup, the Business Jury carefully evaluates each assignment and every pitch. Th...
22/09/2026

Every question has a purpose.

Throughout EMCup, the Business Jury carefully evaluates each assignment and every pitch. Their feedback goes beyond scores. They challenge students to think critically, strengthen their ideas and prepare for a successful career in hospitality.

Learning from experienced professionals is one of the most valuable parts of the EMCup experience.

Would you enjoy presenting your ideas to industry experts?

EMCup Pitch Tip: Don't just explain your idea. Tell a story.The strongest presentations combine creativity with a clear ...
17/09/2026

EMCup Pitch Tip: Don't just explain your idea. Tell a story.

The strongest presentations combine creativity with a clear structure, practical solutions and confidence. Show the Business Jury why your idea matters and how it creates value for the hospitality industry.

Facts convince.
Stories inspire.

What is your number one presentation tip? Share it in the comments.

Success is never achieved alone.Every EMCup challenge is built on teamwork. Brainstorming together, making decisions und...
15/09/2026

Success is never achieved alone.

Every EMCup challenge is built on teamwork. Brainstorming together, making decisions under pressure and trusting each other's strengths are what turn good teams into outstanding ones.

The best solutions come from listening, collaborating and bringing different perspectives together.

Which team value matters most to you: communication, creativity or trust?

Sometimes, all you need is one encouraging smile before stepping into the room.Behind every EMCup team stands a coach wh...
10/09/2026

Sometimes, all you need is one encouraging smile before stepping into the room.

Behind every EMCup team stands a coach who motivates, supports and believes in their students from the very first challenge to the final pitch.

That final moment before entering the Jury Room is filled with excitement, nerves and confidence, knowing your coach is cheering you on every step of the way.

Who would be your biggest supporter during EMCup?

Every great pitch starts long before stepping onto the stage.At EMCup, preparation is where ideas take shape. Teams coll...
08/09/2026

Every great pitch starts long before stepping onto the stage.

At EMCup, preparation is where ideas take shape. Teams collaborate, challenge each other's thinking and refine every detail before presenting their solution to the Business Jury.

The journey is just as valuable as the final presentation. It's where creativity, teamwork and leadership come together.

What role would you take within your team: strategist, presenter or creative thinker?

Mark your calendars.EMCup 2027 takes place on Sunday 7 February and Monday 8 February 2027 in Amsterdam.Two days filled ...
03/09/2026

Mark your calendars.

EMCup 2027 takes place on Sunday 7 February and Monday 8 February 2027 in Amsterdam.

Two days filled with inspiring challenges, valuable networking opportunities, real business cases and unforgettable experiences alongside Europe's most talented hospitality students and industry professionals.

Don't miss your chance to be part of the 19th edition.

A new academic year means new opportunities.As students return to campus, it's the perfect time to start looking ahead. ...
01/09/2026

A new academic year means new opportunities.

As students return to campus, it's the perfect time to start looking ahead. EMCup 2027 is your chance to challenge yourself, represent your Hospitality Management School and connect with students and industry professionals from across Europe.

Whether you're looking to develop your leadership skills, expand your network or gain real world experience, EMCup is where it all comes together.

Will your school be joining us in Amsterdam this February?

Adres

Parkweg 28
Maastricht
6212XN

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