25/09/2026
Looking back at our NATM Member Meeting at TRIBE The Hague
On 10 September, the NATM community came together at TRIBE Den Haag Centraal for another afternoon of insights, discussion and, most importantly, connection.
Our programme reflected just how quickly the world of business travel is changing โ from AI and fragmented travel content to new mobility models and the continuing importance of the human factor.
Eoin Landers explored The Perfect Business Trip and the gap between the enormous appetite for AI and its actual adoption in managed travel. One striking finding: 58% of travel buyers say AI has had little or no impact on their programme so far. His message was also a practical one: before expecting AI to transform travel, organisations first need to address fragmented technology and data.
Daniel Tallos of Odyssey by Axys, in conversation with Andrรฉ Nijdam from the Dutch Government, took us into another major challenge: travel content and product fragmentation. Their discussion moved the conversation beyond whether content is simply available. For buyers, it also needs to be bookable, serviceable, reportable and policy compliant across the entire travel ecosystem.
Roope Kekรคlรคinen, Founder & CEO of LYGG, challenged us to think differently about regional connectivity. Instead of simply buying tickets, what if companies could help create connections based on actual business demand? His examples demonstrated how alternative regional air mobility models can potentially address three things that matter to corporate travel programmes: time, total travel cost and emissions.
And Jochem Hemink, Head of Sales at ATPI, took us Inside the Mind of an Industry Expert. A much more personal perspective on a career in business travel, the lessons learned along the way and why, despite all the technology transforming our industry, relationships remain fundamental: โTechnology creates efficiency. People create trust.โ
A big thank you to all our speakers, our members for the open discussions and exchange of experiences, and the team at TRIBE Den Haag Centraal for hosting us in the heart of The Hague.
These meetings are exactly what NATM is about: bringing different perspectives together, challenging established ways of thinking and translating developments in our industry into what they actually mean for corporate travel programmes.
Are you responsible for business travel, corporate mobility or travel policy within your organisation and not yet part of NATM?
We invite travel managers, mobility managers and other professionals responsible for shaping and executing their organisationโs travel policy to connect with our community, exchange knowledge with peers and experience one of our upcoming member meetings as our guest.
๐ Interested? Get in touch with NATM and join the conversation.
