Our motivation to start this foundation began in 2015 where a little girl, the chairman of the foundation Maxine Prins, was disappointed in the Dutch schooling system that let her down in her dream to become a vet. When she couldn’t get a seat to study, she decided to do volunteer work with lions at the Lion-Park in Johannesburg in South-Africa. Two years after that, she discovered the involvement
of the Lion-Park in the canned hunting industry. She was very upset, because she thought she had contributed to a better life for those animals. Maxine went back to South-Africa to follow wildlife courses and learned more about that awful industry and what that did with the captured animals. During one of her courses she found a young white lion cub, Elsa, in a neglected closed-down park. She was able to replace her in safe sanctuary. After this rescue, she decided to dedicate her life to save more animals and incorporated the Moomba Foundation. We believe that all animal lives matter, so the Moomba Foundation doesn’t want to focus on just one species or mission. From the start of the foundation till now we have focused on the well-being of wild animals living in captivity. The aim was to create the best living conditions for all these animals, who are already unprivileged not to live in the wild, where they should be. We wanted to show the world the truth about the cruelties of the canned hunting industry. We are happy to announce that hat finally the end is in sight for the captive lion breeding industry in South Africa. The Environment Minister has initiated a policy process for South Africa to ban intensive captive breeding of lions and rhino’s, captive lion hunting and trade in captive lion parts. This is a real victory in the battle we have fought the last couple years. Because of this, and because our team is currently traveling more to the other parts of the world, we have found a new mission we want to focus on.
