29/07/2026
As Pride campaigns quietly disappear from marketing calendars, weâre bringing together three sharp, distinct perspectives to unpack whatâs really going on and what comes next.
Anna Berbers, Assistant Professor of Corporate Communication at the University of Amsterdam. Annaâs research examines how organizations engage with diversity and inclusion as political actors, with a particular focus on corporate social advocacy around Pride and LGBTQIA+ topics and how audiences perceive the authenticity and legitimacy of that communication.
STEPH MORROW, Head of Cultural Strategy at Uncommon Creative Studio, leads cultural strategy for brands like Under Armour and HUGO. Steph works at the intersection of culture and commerce, co-runs Amsterdam FLINTA+ collective FreĂŻ, and researches the algorithmic suppression of q***r artists. Her career â from Anomaly in New York to VICE in Amsterdam â is built on the belief that brands should earn their place in culture, not buy it.
Val Dechev aka smother, a Bulgarian creative based in Amsterdam working across DJing, communications, and journalism. Co-founder of trans-femme collective Los Angles, she brings a nightlife and community lens to conversations often dominated by boardroom thinking.
Together, theyâll explore whatâs driving the shifts within Pride branding, what it means for LGBTQIA+ visibility, and what authentic allyship should look like going forward.
đSoho House Amsterdam, 5 August
Register via the link in the comments.
