02/03/2026
Yes, they are heroes. No doubt about it.
But something about how quickly we use that word has been sitting with me.
Calling delivery workers and frontline staff “heroes” is true, they are showing up despite uncertainty, despite risk, despite everything happening around us.
But we also need to ask a harder question.
Why do they have to be heroes right now?
Are they on the road because it’s truly essential?
Or because it’s convenient?
Are they choosing to be there freely?
Or do they feel they have no real option?
When we label someone a hero, we should be careful not to normalize the risk they’re carrying.
Respect is not just praise.
Respect is reducing unnecessary demand.
Respect is companies making it absolutely clear that safety comes first, without pressure, without consequences.
Respect is each of us pausing before placing an order and asking, “Can this wait?”
They deserve recognition.
But they also deserve protection.
They are heroes.
But they shouldn’t have to be.