25/09/2025
Today , the Association of Northern Women Entreprenuers (ANWE Kano Chapter) was officially lit up with its first Business Development Virtual Class, and it was nothing short of powerful!
Our facilitator, Mrs. Opeyemi Kolawole, Founder & Creative Director of IdeaSmith International Ltd., IdeaSmith International took participants through the topic:
āBranding, Marketing & Digital Tools: Practical Strategies to Help Small Businesses Stand Out, Attract Customers, and Thrive in Todayās Market.ā
š” Key highlights from the session:
Branding is more than a logo ā it is the trust and perception you build.
Marketing is how you communicate your value and attract customers.
Digital tools (Canva, WhatsApp Business, Instagram, Google My Business) are affordable, practical game-changers for visibility.
Consistency and strategy remain the fuel that drives sustainable growth.
At ANWE, our commitment is to empower more women in business in the northern Region with the knowledge, tools, and opportunities they need to scale and make impact.
Special thanks to IdeaSmith International Ltd. for partnering with us on this transformative session.