29/08/2026
If you import goods from China, I need you to pay attention to what is happening now. More than ever before, more Chinese marketers are coming to Naija to set up warehouses. This is happening at a scale never seen before. I will tell you a short story.
A big industrialist in Onitsha once shared the story of a man who offloads tens of containers weekly from China containing shovels, pans and other building components. Recently, one of the women he sources goods from in China opened a retail warehouse in Asaba and sells at a cheaper price. The man's import dropped drastically.
They are directly trying to cut off the middlemen right here at home. They are using content creators and influencers to push their warehouses and service centres.
Once they capture the retail import market, next will be to establish the factories themselves to produce those items here. This is already happening in Ogun and parts of Oyo and Osun states. Many lands in these areas have been purchased by the Chinese for construction of factories in the near future.
If you have the money now and can afford to invest for the long term, start thinking of producing here or find a part of that value chain you can support the production.
I am not just giving empty advice. I have invested in prime land and I'm currently studying their business approach to figure out how to tap into this emerging market and the sector I'll understand better.
Soon, "Obyno & Sons Ltd, importers and exporters" will become a thing of the past.
The Chinese have the deep pockets to win this market. Instead of fighting them, find a value chain connection so we can all create wealth and employment for our people.
