31/07/2025
Yesterday and today, our team joined a broad range of media professionals, entrepreneurs, researchers, funders, and stakeholders from different countries, in a two-day Media Sustainability Conference in Abuja, that explored new thinking around media sustainability, editorial resilience, and innovation in public interest journalism, in the face of changing business models.
The theme of the conference, which was organised by the Media Development Investment Fund (MDIF)/Nigeria Media Innovation Program in collaboration with Daily Trust Foundation with support from MacArthur Foundation, was "Future-Proofing Journalism in Nigeria."
We commend MDIF for providing media sustainability grants and technical support to 28 independent media startups and innovators in Nigeria, hence strengthening those who have taken bold steps.
When a media organisation is financially viable, they are able to expose corruption, promote democracy, and do more public interest stories without fear or being influenced. Public interest media matters and its transformative powers are overwhelming.
With this conference and its explosive sessions around media product development, audience development, media revenue generation for newsrooms, experience sharing from global media CEOs, the way media business is done in Nigeria will change - ideas for new beginnings, ideas for new methods, and confidence to launch media products.
Media is business!