21/06/2026
This is why we do what we do.
A message came in from someone following our seven-day elder abuse awareness campaign. They said something that stayed with me.
"I really like what you're doing. I never thought of it. I feel guilty though, the way I try to correct my aged parents as if they should know better."
This is exactly what awareness is supposed to do. Not shame anyone. Just open a door that was closed. Help someone see something they had walked past a thousand times without a name for it.
Sometimes, we do not realise that certain behaviours we have normalised may unintentionally diminish an older person's dignity.
Many of us were raised with phrases such as, "Our parents eventually become our children."
But perhaps we need to rethink that language.
Older adults may become more vulnerable and may require support in certain areas of life. However, vulnerability is not childhood.
Ageing may involve loss, but it is not regression.
Older persons remain adults with a lifetime of experiences, wisdom, preferences, and rights that deserve to be respected.
If our campaign has changed even one conversation, one household, one moment of patience toward an older person, it has done its work.
Thank you to everyone who has followed, shared, and reflected with us this week. Keep going.
See it. Name it. Stop it.
Elizabeth Aanuoluwapo Ajayi