African Food Changemakers

African Food Changemakers Accelerating African Agribusinesses

You have a great product. But are you reaching the right customers and selling through the right channels?🚀 Registration...
12/10/2026

You have a great product. But are you reaching the right customers and selling through the right channels?

🚀 Registration is NOW OPEN for AFC's Agribusiness Brand Strategy Masterclass!

A practical, three-week virtual masterclass covering:
✨ Brand Positioning
📦 Packaging & Product Presentation
đź›’ Sales & Distribution
📱 Marketing, Storytelling & Digital Visibility

Because having a great product is just the beginning. How you position, present, market, and sell it matters!

đź’š AFC Community members enjoy an exclusive membership discount!

đź”— Register here: https://afchub.org/agribusiness-brand-strategy-masterclass

Know an agribusiness founder who should attend? Share this opportunity!

When it comes to choosing food for our little ones, we all want products we can trust. And for many families, the brands...
09/10/2026

When it comes to choosing food for our little ones, we all want products we can trust. And for many families, the brands we’ve known for years are often the first ones we consider.

But across Africa, entrepreneurs are developing baby food products and building brands that deserve a place in the conversation.

So, for this edition of Made in Africa Picks, we’re shining the spotlight on six African baby food brands you may want to get familiar with!

Why are we doing this?

Because we believe African businesses deserve greater visibility, and African consumers deserve to know the variety of products being created across the continent.

Every African-made product represents the work of entrepreneurs, food processors, farmers and other players contributing to our food economy.

And when we discover and support competitive African brands, we help create opportunities for these businesses to grow.

Of course, when choosing food for babies and young children, it’s important to consider age suitability, nutritional information, ingredients and relevant product safety guidance.

Now, we’d love to hear from our community!

Have you purchased any African-made baby food products?

đź’š Which brands have you tried, and what has your experience been?

Are there other African baby food brands we should know about?

Explore our six Made in Africa Picks in the slides, and share this post with other parents who might find it useful.

Let’s keep discovering and celebrating African-made products!

YOU HAVE A GREAT PRODUCT. BUT WHERE DO YOU SELL IT? This is a question many African agribusiness founders are trying to ...
08/10/2026

YOU HAVE A GREAT PRODUCT. BUT WHERE DO YOU SELL IT?

This is a question many African agribusiness founders are trying to answer.

Recently, we asked founders across our community about the biggest challenges they face when building and growing their product brands.

And one challenge stood out: Sales & Distribution.

Some founders are struggling to identify the right buyers. Others are trying to access retail stores, find reliable distributors, manage logistics costs, or turn occasional sales into consistent orders.

These are real challenges, and they remind us that building a successful agribusiness takes more than producing a great product.

It also takes understanding your customers, presenting your product effectively, finding the right sales channels, and communicating what makes your brand valuable.

And that's exactly why we've been having these conversations.

We've been listening to your experiences, and we have something exciting to share tomorrow!

But before then, let's hear from you one more time.

What's the biggest challenge you've faced when trying to get your products into the market?

Share your experience in the comments. Your story might resonate with another founder navigating the same challenge.

Stay tuned. Something exciting is coming!

What does it really take to find buyers and close export deals? Finding an international buyer is only the first step. A...
06/10/2026

What does it really take to find buyers and close export deals?

Finding an international buyer is only the first step. At the September edition of the Open Export Series, we explored the full journey, from identifying the right market to building relationships that lead to repeat business.

Here are five key lessons from the session:
1. Find the right market before you find a buyer.
Trade intelligence can help you understand where demand exists and which markets are worth pursuing.

2. Qualify and verify buyers.
Before committing to a transaction, confirm that the buyer is legitimate, suitable for your product, and commercially credible.

3. Get export-ready.
Your product is only part of the offer. Buyers also assess quality, consistency, certifications, documentation, capacity, and reliability.

4. Manage the deal carefully.
Successful matchmaking must lead to clear negotiations, agreed specifications, pricing, Incoterms, payment terms, timelines, and contracts.

5. Build for repeat business.
A successful first order starts the relationship. Consistent delivery and effective follow-up are critical to retaining buyers.

🎥 Didn't catch the session live? Watch the replay here:
https://youtu.be/_vTU8CG9ZCc?si=be7UZFGUPpZx8HTc

Know an agribusiness looking to enter international markets? Share this with them.

What if AI could help you spend less time on routine tasks and more time growing your agribusiness?From improving effici...
02/10/2026

What if AI could help you spend less time on routine tasks and more time growing your agribusiness?

From improving efficiency to making better business decisions, AI is opening up new possibilities for agribusiness entrepreneurs.

But knowing about AI is one thing. Knowing how to actually use it in your business is another.

That's what we're exploring at the October edition of the AFC Agribusiness Clinic!

Theme: AI Skills for Smarter Agribusiness Operations
Featuring Dr. Iyanuoluwa Olebode, Founder & CEO, Wokkah

Join us for a practical session on how AI can help you:

âś… Improve productivity and efficiency
âś… Simplify everyday business operations
âś… Explore practical AI applications
âś… Work smarter and make better business decisions

đź“… Wednesday, 7 October 2026
⏰ 3:00 PM WAT | 4:00 PM CAT | 5:00 PM EAT
đź’» Live on Zoom

Whether you're already using AI or still figuring out where to start, this session is for you!

đź”— Register now: https://afchub.org/agribusiness-clinic

Save the date, register, and invite another agripreneur who needs to be in the room!

AGRIBUSINESS FOUNDERS, LET'S TALK.Building a great product is one thing. But building a brand that can compete, connect ...
29/09/2026

AGRIBUSINESS FOUNDERS, LET'S TALK.
Building a great product is one thing. But building a brand that can compete, connect with customers, and grow is another.

We want to hear from the people doing the work.
Which part of building your agribusiness product brand do you find most challenging?

🟢 A — Brand Positioning
What makes my brand different, and how do I communicate it clearly?

🟡 B — Packaging & Presentation
Does my product look and feel as valuable as what is inside?

🟢 C — Sales & Distribution
Am I reaching the right buyers and selling through the right channels?

🟡 D — Marketing & Storytelling
How do I get my brand seen, understood, and remembered?

Tell us your answer: A, B, C, or D.
But don't stop there.

Tell us about the challenge behind your answer. Your experience could help another founder facing the same thing.

If your biggest challenge isn't listed, tell us in the comments.

And share this post with an agribusiness founder or business community that should join the conversation.

Let's learn from one another.

You have a good product. You’ve put in the work. So why does getting customers still feel so hard?You’ve perfected the p...
22/09/2026

You have a good product. You’ve put in the work. So why does getting customers still feel so hard?

You’ve perfected the product.

You’ve invested in packaging.

You’re posting online.

You’re telling people about it.

But somehow, the brand still isn’t getting the attention, trust or market access you expected.

If this sounds familiar, you’re not alone.

For many African agribusiness founders, the challenge isn’t simply making a good product.

And we’ve been working on something to help tackle that.

Tomorrow, we reveal it.

If you’re building an agribusiness product brand, come back tomorrow.

You might want to see this.

You’ve done the hard work. Your business is compliant. Your certifications are in place. You’re export-ready.But then co...
10/09/2026

You’ve done the hard work. Your business is compliant. Your certifications are in place. You’re export-ready.

But then comes the question every exporter eventually has to answer:
Where are the buyers?

Finding the right international buyers and turning those leads into actual deals is one of the biggest challenges African agri-food exporters face.

That’s why this month’s Open Export Series (OES) is all about FINDING BUYERS & CLOSING DEALS.

We’re getting practical on:
How to find international buyers
How to vet buyers before you commit
What importers actually look for
How to write outreach that gets responses
How to use ITC Trade Map, Afreximbank IATF, the AfCFTA Portal & MANSA to find legitimate leads

Save the date!
đź“… 17 September 2026
⏰ 3:00 PM WAT
đź’» Live + FREE

Whether you’re already exporting or preparing to enter international markets, this session will help you move from “I’m ready to export” to “I know who I’m selling to.”

đź”— Register Now: https://us02web.zoom.us/meeting/register/8qQ53PqBR2SXyPO_iga2wA

What could your agribusiness do better with the right digital tool? From managing farmers and tracking supply chains to ...
08/09/2026

What could your agribusiness do better with the right digital tool?

From managing farmers and tracking supply chains to reducing post-harvest losses, accessing finance, and connecting to markets, digital solutions are creating new possibilities for African agribusinesses.

At our last Agribusiness Clinic edition, three innovators took us behind their platforms and showed how digital tools can help businesses solve real challenges and unlock growth.

🎙️ Raphael Jung — Sproot
🎙️ Adetola Olajide — Ager App
🎙️ Bayo Adewoye — AgroVesto/Noma OS

Swipe through the takeaways and discover practical ways digital tools can work for your business.

🎥 Missed the session? Catch the full replay here:
https://youtu.be/63VprkzcVdM?si=CDxkSejPhAUS6axi

Don't just adopt technology because it's available. Identify the challenge. Find the right tool. Put it to work.

Africa is open for business. But are our businesses ready to trade?With a 54-country market and 1.4+ billion consumers, ...
03/09/2026

Africa is open for business. But are our businesses ready to trade?

With a 54-country market and 1.4+ billion consumers, the opportunity for intra-African trade is enormous.

But turning that opportunity into actual business requires the right tools, knowledge, documentation, compliance, and trusted connections.

During our August edition of the Open Export Series, we explored the practical side of cross-border trade and what African SMEs need to participate.

Didn't make it to the session? Catch the full conversation on replay.
🎥 Watch the replay: https://youtu.be/B3mUr0LE2s4?si=DpgFUuX0D6gBFDgT

đź’¬ For businesses looking to expand across Africa, which of these areas needs the most attention?

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Abuja

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