22/05/2026
๐๐๐๐๐๐๐๐ก๐ก๐ฎ ๐จ๐๐๐ก๐๐ฃ๐ ๐ ๐ฃ๐๐ฌ ๐๐ค๐ก๐ก๐๐๐ค๐ง๐๐ฉ๐๐ค๐ฃ ๐๐ฃ ๐๐ช๐จ๐จ๐๐ ๐ค
The MOU Signing Ceremony between SAFTTA x industry partners in Russia marks the beginning of exciting opportunities, shared vision and future initiatives together. Representing SAFTTA is our President, Dr. Fathir Alhadad.
Here are the summarised
1. ๐ฒ๐จ๐๐จ๐ต ๐ญ๐ถ๐น๐ผ๐ด
SAFTTA had the opportunity to joined the 'round table' with Kementerian Pelancongan, Seni dan Budaya Malaysia , Islamic Tourism Centre and Malaysia Convention & Exhibition Bureau in a ๐๐จ๐ฎ๐ง๐ ๐๐๐๐ฅ๐ ๐๐ฎ๐ฌ๐ฌ๐ข๐๐งโ๐๐๐ฅ๐๐ฒ๐ฌ๐ข๐๐ง: ๐๐ซ๐จ๐ฌ๐ฉ๐๐๐ญ๐ฌ ๐๐จ๐ซ ๐๐ฎ๐ฌ๐ฌ๐ข๐๐งโ๐๐๐ฅ๐๐ฒ๐ฌ๐ข๐๐ง ๐๐จ๐จ๐ฉ๐๐ซ๐๐ญ๐ข๐จ๐ง ๐ข๐ง ๐ญ๐ก๐ ๐๐ซ๐๐๐ญ๐ข๐ฏ๐ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ข๐๐ฌ. This session is important in strengthening the relationship between the Russian and Malaysian creative industries.
2. ๐ด๐๐๐ ๐ฌ๐ ๐น๐๐๐๐๐๐๐, ๐น๐๐๐๐๐
During our meeting with the ๐๐ข๐ง๐ข๐ฌ๐ญ๐๐ซ ๐จ๐ ๐๐ง๐๐ฎ๐ฌ๐ญ๐ซ๐ฒ, ๐๐๐จ๐ง๐จ๐ฆ๐ข๐ ๐๐๐ฏ๐๐ฅ๐จ๐ฉ๐ฆ๐๐ง๐ญ ๐๐ง๐ ๐๐ซ๐๐๐ ๐จ๐ ๐ญ๐ก๐ ๐๐๐ฉ๐ฎ๐๐ฅ๐ข๐ ๐จ๐ ๐๐๐ซ๐ข ๐๐ฅ, ๐๐ ๐๐ซ. ๐๐ญ๐๐ง๐ข๐ฌ๐ฅ๐๐ฏ ๐๐ ๐จ๐ซ๐๐ฏ๐ข๐๐ก ๐๐ซ๐ฒ๐ฅ๐จ๐ฏ, SAFTTA has taken the opportunity to promote Malaysia as a Muslim Friendly tourist destination. Being a Muslim himself, he has more understanding on the important of Muslim & Halal market. He has invited us to share more information on the issues on next visit.
In addition, SAFTTA also has an opportunity to held discussions with Tour Operators from Mari El. This engagement networking is important for us to understand the needs of tourist from Mari El.
3. ๐ซ๐๐๐๐๐๐๐ ๐น๐๐๐๐๐
SAFTTA also held a 'round table' discussion with ๐๐ซ. ๐๐ฆ๐จ๐ฅ๐ง๐ข๐ค๐จ๐ฏ ๐๐ข๐ฆ๐ข๐ญ๐ซ๐ข๐ข, ๐๐๐ฉ๐ฎ๐ญ๐ฒ ๐๐๐ง๐๐ซ๐๐ฅ ๐๐ข๐ซ๐๐๐ญ๐จ๐ซ Center for Strategic Initiatives - Discover Russia, an agency under the Ministry of Economic Development and Tourism of Russia. The discussion was focus on the ways to increase joint cooperation in promoting tourism between our two countries. SAFTTA was been informed of a 50% increase in Malaysian tourist visited Russia throughout 2025. Meanwhile, there was also an increase of almost 13% in Russian tourist arrivals to Malaysia for the period of January to March 2026. Discover Russia also showed interest in holding further discussions on Muslim Friendly campaign with SAFTTA.
Before returning to Malaysia, SAFTTA held a business networking session with tour operators from Moscow. This initiative will certainly provide significant returns to Russian tourist arrivals to Malaysia, especially with the Visit Malaysia 2026 campaign which is currently gaining momentum.
We are so excited and looking forward to a meaningful journey ahead.
