30/09/2026
30 ๐๐ฆ๐ฑ๐ต๐ฆ๐ฎ๐ฃ๐ฆ๐ณ 2026
๐พ๐ถ๐น๐ณ๐ซ ๐ป๐ถ๐ผ๐น๐ฐ๐บ๐ด ๐ซ๐จ๐ 2026
We had the privilege of joining an engagement dialogue organised by HELP University & Tamu Asia as a panelist to discuss on ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ ๐๐ง๐๐ & ๐๐ซ๐ญ๐ข๐๐ข๐๐ข๐๐ฅ ๐๐ง๐ญ๐๐ฅ๐ฅ๐ข๐ ๐๐ง๐๐ ๐ญ๐จ ๐๐๐๐๐ฌ๐ข๐ ๐ง ๐๐จ๐ฎ๐ซ๐ข๐ฌ๐ฆ.
It is incredibly encouraging to see the next generation so eager to drivthese conversations! The intersection of Artificial Intelligence and tourism is shaping the future of how we experience the world and how global businesses operate. The industry is undergoing a massive shift across the board.
SAFTTA was represented by our President, Dr. Fathir alongside key tourism and wellness leaders such as the President of MATTA and the President of AMSPA. Together they highlights strong collaboration across the Malaysian hospitality, travel and wellness sectors.