Add Hope is KFC’s Corporate Social Responsibility initiative across the globe to highlight and drive action in the movement to end world hunger. Originally launched as World Hunger Relief effort in 2007 and to date 1.5 million of the Company’s employees, franchisees and their families have volunteered millions of hours to aid these hunger relief efforts in communities worldwide. The effort has rai
sed $600 million for the United Nations World Food Programme (WFP) and other hunger relief organizations and is helping to provide 2.4 billion meals to the WFP and save the lives of millions of people in remote corners of the world. In an effort to eradicate hunger, KFC Malaysia fully supports this global initiative. Add Hope Malaysia aims to spread awareness regarding poverty and hunger issues both locally and internationally. Funds collected have been utilized to help feed the less fortunate through the WFP, local NGOs and government bodies as well as a distribution programme, whereby selected families throughout Malaysia receive a donation of daily kitchen items and monetary aid for six months.
