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Building the strongest profitable circular economy ecosystem globally to solve the climate crisis.

25/07/2026

𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗣𝗮𝘀𝘀𝗽𝗼𝗿𝘁𝘀 (𝗗𝗣𝗣𝘀) 𝗮𝗿𝗲 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗮 𝗱𝗶𝘀𝘁𝗮𝗻𝘁 𝗽𝗼𝗹𝗶𝗰𝘆 𝗶𝗱𝗲𝗮. 𝗧𝗵𝗲𝘆 𝗮𝗿𝗲 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗿𝗲𝗮𝗹𝗶𝘁𝘆.

The EU is expected to launch its central DPP registry, with the first mandatory implementation starting with batteries in 2027. This marks a fundamental shift in how product information is captured, shared, and used across value chains.

But compliance is only part of the story.

In this episode of Circular Insights, we spoke to Christian Listérus, founder of Lingon Certificates, about why DPPs could become one of the most important enablers of the circular economy.

One insight that stood out: 𝗺𝗮𝗻𝘆 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘀𝘁𝗶𝗹𝗹 𝗼𝗽𝗲𝗿𝗮𝘁𝗲 𝘂𝗻𝗱𝗲𝗿 𝗮 "𝗽𝗿𝗼𝗱𝘂𝗰𝗲, 𝘀𝗲𝗹𝗹, 𝘀𝗶𝗹𝗲𝗻𝗰𝗲 𝗺𝗼𝗱𝗲𝗹". Products are made, sold, and then largely disappear from view. DPPs have the potential to change that by creating a continuous feedback loop between producers, products, and users.

More importantly, they could unlock opportunities that go far beyond compliance, from new revenue streams and resource recovery to stronger customer relationships and supply chain resilience.

For manufacturers, brands, ecosystem builders, investors, and sustainability professionals, the question is no longer whether this shift is coming.

The question is: will you be ready to capture the opportunity when it arrives?

🎧 Watch the full conversation here: https://lnkd.in/eC5TUTAH

29/06/2026

What if every time you paid with your bank card, something good happened for the planet — without you having to think about it?

In this episode, host Lijin Chin sits down with Dr. Simon JD Schillebeeckx , co-founder of Handprint Tech, to explore why the sustainability movement's obsession with guilt and footprint reduction is leaving most of the world's financial power on the table, and how a shift toward positive impact creation could change everything.

Dr. Simon explains how Handprint embeds regenerative impact programs directly into retail banking, turning everyday card transactions into coral restorations, mangrove plantings, and plastic removals while simultaneously solving banks' real pain points: customer churn and loyalty.

Catch up on the Episode NOW on;

Spotify - https://open.spotify.com/episode/4DajAqDKoRq7DL3ziUgvBf?si=41Qy8D82TCGTnFMUK2K5vQ

Youtube - https://youtu.be/tLAn29uIH3E

Don't forget to LIKE, SHARE and COMMENT

08/06/2026

Someone just need to take it back right?

Hmm.. it's a bit more complex than that.

Why?

👉𝗘&𝗘 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗮𝗿𝗲 𝗵𝗶𝗴𝗵𝗹𝘆 𝗱𝗶𝘃𝗲𝗿𝘀𝗲. Many components, materials, parts, usage levels

👉A𝗻𝗱 so 𝘁𝗵𝗲𝗶𝗿 𝘀𝘂𝗽𝗽𝗹𝘆 𝗰𝗵𝗮𝗶𝗻𝘀 and reverse supply chains 𝗮𝗿𝗲 𝗷𝘂𝘀𝘁 𝗮𝘀 complex and often 𝗳𝗿𝗮𝗴𝗺𝗲𝗻𝘁𝗲𝗱.

So what does it actually take for E&E circularity to work?

Circularity only works when there is a shared view of what is moving through the system, be it personal smartphones or industrial equipment.

Swipe to explore that missing connection

21/05/2026

“The question is no longer —
How do we manage waste better?

The question is:

👉 How do we continue to create value — and remain profitable — when the system starts rewarding the reduction of waste altogether?

That’s exactly what our CBASS panel unpacked at the Malaysia Waste and Recycling Expo 2026 ♻️

And yes… we addressed the elephant 🐘 in the room:

👉 If your revenue depends on waste volume, your business model is at risk 💸 .
An identity shift isn’t optional — it’s necessary to stay profitable in a circular economy.

Super proud that we could inject a different perspective into the conversation —

Especially in spaces where the default is still:
“Deal with waste at the end of the pipe.”

We’re here to challenge that.

If you’re in this space and thinking about what this shift means for your business — let’s talk.

20/05/2026

Across two countries tomorrow, something meaningful is unfolding for our CBASS community.

In the UK 🇬🇧 and Malaysia 🇲🇾, our community will be stepping into conversations that matter — in rooms where decisions, perspectives, and future directions are shaped.

And while it might look like “just another panel” from the outside…

What many don’t see is everything that went into it.

💪The preparation.
❤️‍🔥The alignment.
🧠The intention behind every discussion point.

At CBASS, we don’t just send people to events.

We co-create the experience.

We ask:
👉 What conversations actually need to happen?
👉 How do we challenge the current way of thinking?
👉 How do we ensure the people in the room walk away ready to act?

For our Malaysia contingent especially, this became something bigger than a speaking opportunity.

It became a shared experience:
🐦‍🔥A group of founders supporting each other
🌱Preparing together
💓 Thinking about how to make the most of every interaction — before, during, and after the event

Because being surrounded by people who *get you* changes everything.

People who understand your ambition.
Who respect your technical depth.
Who want to see you succeed — not compete with you.

This is what we’re building.

And it’s why we do the work behind the scenes.

Because when the right people are supported to step forward, their impact multiplies.

And when that happens collectively — we all go further.

If you’ve been following quietly, this is your sign to step closer.

30/04/2026

𝗖𝗕𝗔𝗦𝗦 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗲 𝗔𝘀𝘀𝗼𝗰𝗶𝗮𝘁𝗲 𝗠𝗲𝗺𝗯𝗲𝗿, 𝗣𝗿𝗼𝗽𝗽𝘆𝗔𝗽𝗽, 𝗶𝘀 𝗻𝗼𝘄 𝗠𝗮𝗹𝗮𝘆𝘀𝗶𝗮’𝘀 𝟭𝘀𝘁 𝗔𝗜 𝗘𝗰𝗼𝘀𝘆𝘀𝘁𝗲𝗺 𝗲𝗻𝘁𝗿𝘂𝘀𝘁𝗲𝗱 𝘄𝗶𝘁𝗵 𝗠𝘆𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗜𝗗.🎉🌟

We are proud to share that MyDigital ID having 11.6 million users, approaching 12 million soon has signed a MOU with our CBASS Member, ProppyApp, today, witnessed by the Deputy Prime Minister YAB DATO’ SERI DR. AHMAD ZAHID BIN HAMIDI.

This is a big step forward and I would like to invite you to share this win!! Woohoo!!!
Congrats to you and your team yap yik yee !!

👉Digital IDs are an important fundamental component to realising a circular economy because it enables more trust in the exchanges between players . Without trust, the exchanges, transfers of assets, materials, products need to circulate value longer in society cannot flow as freely. This not only means more useful assets are being discarded, but also that the pockets of people who need these secondary, tertiary flows continue to miss out on tapping into resources already in the economy and society.

🤩 We recall ProppyApp coming to us with the vision of empowering neighbourhood economies to bring the value of circular economy back to the local level. We are extremely pleased that step-by-step they are establishing the infrastructure needed for that to become a reality. This is an amazing milestone.

May this positive momentum from our members uplift you all as well and inspire you to keep raising the bar to create a better, sustainable world ~🎉🎇

18/04/2026

😮‍💨 Confused about what ESG and sustainability is?
🤔 What if you could just ask someone (qualified)?

💯 Join us live on 'Ask Me Anything ESG - Environmental Social Governance' with our chairperson and Lead Trainer of the ESG-Readiness Certification Programme, Chin Lijin.

This interactive event is designed to be a lighthearted, candid sharing that provides you with insights into ESG. Whether you're new to ESG or looking to deepen your understanding, this is your chance to ask questions and get answers in real-time. (Note, this is not advisory of any sorts). 😬

❓ There is no question too small.
We are all on a journey. Don't journey alone and try to figure everything out yourself. Talk to someone about what you want to know about ESG. Don't let a few questions keep you stuck. 🤯

p/s Lijin is one of only 2,000+ professionals with the FSA Credential from IFRS Foundation on their sustainability financial reporting ISSB standards, the Jury Member for 2 years running for the Circular Economy Awards & Forum, Schmidt MacArthur Fellow on Circular Economy since 2016, Chevening Awards (FCDO) recipient and has a Masters in Environmental Economics, and aBSc (Hons) in Environmental Management, and two published papers on pitcher plant ecology. She's been involved in sustainability, spanning volunteerism, activism, public policy, academic research, ecosystem building and working with businesses. 😊

Join the Live Stream. Link in comments!

14/04/2026

Batteries.. The life force in all electrical and electronic items.

Everyone's talking about going electric ... even for EVs and clean energy.

So what happens when the battery stops working?

*𝘏𝘰𝘸 𝘥𝘰𝘦𝘴 𝘪𝘵 𝘢𝘧𝘧𝘦𝘤𝘵 𝘤𝘪𝘳𝘤𝘶𝘭𝘢𝘳𝘪𝘵𝘺 𝘰𝘧 𝘦𝘭𝘦𝘤𝘵𝘳𝘪𝘤𝘢𝘭 𝘢𝘴𝘴𝘦𝘵𝘴?
*𝘐𝘴 𝘪𝘵 𝘵𝘩𝘦 𝘯𝘦𝘹𝘵 𝘣𝘪𝘨 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵𝘢𝘭 𝘤𝘳𝘪𝘴𝘪𝘴 𝘸𝘢𝘪𝘵𝘪𝘯𝘨 𝘵𝘰 𝘩𝘢𝘱𝘱𝘦𝘯?

Our host Lijin Chin sits down with Leon Vin Sen, Director of Equalithium, to uncover the truth behind battery recovery, reuse, and its circulation to enable power anywhere, big and small.

Watch the full episode of Circular Insights here 👇
- Spotify: https://open.spotify.com/episode/5XcZ0SXFdw7lKuI2WNlnPe?si=cac1b330ac5a480f
- YouTube: https://youtu.be/SMzh0dh-noI?si=Gs-KvzC2pOPjxRog

13/04/2026

What is a Carbon Credit? 🧐 It's not a typical commodity.
It's a financial instrument for a service.

In this new episode of Circular Insights Business Podcast, host Chin Lijin sat down with the CEO of V-Carbon ESG, Mr. Manly Liu from Hong Kong, as he shares the journey his team has taken to transform their logging rights into carbon credits that can protect forests in Papua New Guinea and involve the local community.

We learn of the milestones to get to the Pre-issuance sales of these credits and how technology is enabling higher quality data to ensure the higher quality of such projects.

Link to episode in comments.

02/04/2026

We are pleased to welcome Guild of Life as a new MOU Partner of CBASS.

Guild of Life is a purpose driven organisation focused on sustainable living, regenerative practices, and community based solutions that support environmental stewardship and social wellbeing.

We look forward to working together to drive meaningful impact and advance circular economy initiatives across communities.

Learn more at https://guildoflife.org/

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