Institute of Marketing Malaysia

25/05/2026

06/05/2026

NETWORKING & INSTITUTIONAL ENGAGEMENT | Kuala Lumpur

A distinguished welcome luncheon on 18 January 2026, graciously hosted by YAM Tengku Arif Temenggong, Tengku Fahad Mua'adzam Shah, set a powerful tone for Ruth P. Stevens' visit to Malaysia.

Bringing together leaders from academia, corporate partners and IMM Council Members, the session served as a high-impact platform for strategic dialogue, industry-academia collaboration and marketing leadership exchange.

Under the strong leadership of Institute of Marketing Malaysia President, YBhg. Dato' Sharifah Ismail, the luncheon reflected precision planning and purposeful engagement,uniting key representatives from partner universities and corporate sponsors in one room

In his address, YAM Tengku Fahad expressed his appreciation for the meaningful initiatives organised, commended the impactful programme curated, and welcomed the presence of global marketing authority Ruth P. Stevens in sharing her expertise with Malaysian professionals. The luncheon concluded with a gracious presentation of souvenirs to all partners and sponsors.

A gathering of leaders.

A convergence of minds.

A commitment to advancing Malaysia's marketing excellence.

28/04/2026

JOIN AICoBM 2026 @ UiTM SHAH ALAM
Calling all academicians, researchers & industry practitioners!
You are invited to the 5th AAGBS International Conference on Business Management 2026 (AICoBM 2026)
Date: 2 – 3 July 2026
Venue: Arshad Ayub Graduate Business School, UiTM Shah Alam
Theme:
“Reimagining Business Resilience: Strategies for a Sustainable and Intelligent Future”
Why join?
✔ Present your research & publish your work
✔ Network with global experts & industry leaders
✔ Gain insights on business, finance, marketing, entrepreneurship & more
Important Dates:
* Full Paper Deadline: 4 May 2026
* Early Bird: 15 May 2026
* Registration Deadline: 2 June 2026
Featuring distinguished keynote speakers from industry & academia
IMM is one of the partners and this Conference is HRDC Claimable under SBL-KHAS scheme.
Register now: https://forms.gle/4zrzhcXd3JdQJQhp7
For more information go to Official website: https://aicobm.uitm.edu.my/2026/
For enquiries: [email protected]
Don’t miss this opportunity to be part of an international academic platform!JOIN AICoBM 2026 @ UiTM SHAH ALAM
Calling all academicians, researchers & industry practitioners!
You are invited to the 5th AAGBS International Conference on Business Management 2026 (AICoBM 2026)
Date: 2 – 3 July 2026
Venue: Arshad Ayub Graduate Business School, UiTM Shah Alam
Theme:
“Reimagining Business Resilience: Strategies for a Sustainable and Intelligent Future”
Why join?
✔ Present your research & publish your work
✔ Network with global experts & industry leaders
✔ Gain insights on business, finance, marketing, entrepreneurship & more
Important Dates:
* Full Paper Deadline: 4 May 2026
* Early Bird: 15 May 2026
* Registration Deadline: 2 June 2026
Featuring distinguished keynote speakers from industry & academia
IMM is one of the partners and this Conference is HRDC Claimable under SBL-KHAS scheme.
Register now: https://forms.gle/4zrzhcXd3JdQJQhp7
For more information go to Official website: https://aicobm.uitm.edu.my/2026/
For enquiries: [email protected]
Don’t miss this opportunity to be part of an international academic platform!

23/04/2026

You’re Invited to Join Our Training!

THE MODERN CUSTOMER, AI AND THE FUTURE OF MARKETING

Stay ahead in today’s fast-changing marketing landscape by understanding modern customer behavior and how AI is shaping the future of marketing.

What you’ll gain:
* Insights into the modern customer mindset
* How AI is transforming marketing strategies
* Practical approaches to stay relevant and competitive

📅 Date: Monday, 11 May 2026
⏰ Time: 9:00 AM – 5:00 PM
📍 Venue: Seri Pacific Hotel Kuala Lumpur

Speaker: Vinay Pushpakaran
Global Keynote Speaker | CX Consultant

Who should attend:
Marketing professionals, business owners, and anyone looking to future-proof their marketing strategies.

Secure your seat now!
Contact us for registration at [email protected] / 03-7874 6726/ 03 7876 3726.

Limited seats available — don’t miss out!

Best regards,
Institute of Marketing Malaysia

14/04/2026

RUTH P. STEVENS' VISIT TO MALAYSIA
15 January - 3 February 2026

Organised by the Institute of Marketing Malaysia
Malaysia had the distinct privilege of hosting Ruth P. Stevens, President of Marketing Strategy, New York, and globally recognised authority in B2B marketing and customer strategy, for an impactful two-week engagement across Kuala Lumpur and Miri.

Her signature executive seminar,
"Customer Retention and Expansion: Your Most Profitable
Growth Strategy," brought together industry leaders, academics, and corporate practitioners, delivering powerful insights on sustainable growth through customer strategy.

This landmark visit was made possible through the visionary leadership of YBhg. Dato' Sharifah Ismail, President of the Institute of Marketing Malaysia, whose meticulous planning and strategic foresight elevated the entire programme. Her initiative successfully united renowned universities such as Universiti Putra Malaysia (UPM-SBE), Universiti Kebangsaan Malaysia (UKM-GSB), Universiti TeknologiMARA (UiTM-AAGBS), and Curtin University Malaysia, alongside leading corporate partners.

From Seri Pacific Hotel Kuala Lumpur to Meritz Hotel, the seminars were more than events, they were strategic platforms for knowledge exchange, collaboration, and future-focused growth.

A powerful convergence of global expertise and Malaysian excellence.

16/02/2026

Dear IMM Members & Friends,

We are inviting you to join our upcoming CPM Preview

CPM Preview Intake May 2026
Session 1: Tuesday 24th February 2026 @12:00noon - 1:00pm

Session 2: Monday 2nd March 2026 @11:00am - 12:00noon

To register go to link or scan QR code
https://forms.gle/iKyheqAuNDuLRMzc8

13/01/2026

Dear IMM Members and Friends,

Wishing everyone Happy New Year 2026

We are back with our webinar series for 2026 and would like to invite you to join our first webinar for this year.

Title: BRANDING IN THE AGE OF AI

Speaker: Prasath Kanagaras (PK) BRAND STRATEGIST Point Blank Mediaworks Sdn. Bhd.

Date: 30 January 2026 (Friday)

Time: 11:00 AM - 12:00 NOON (Malaysia Time) GMT +8 via Zoom

We look forward to your participation. Thank you.

RSVP for link at https://forms.gle/69BoEm5BtUvC6cnJ7

06/01/2026

📣 Friendly Reminder: Registration Still Open!
Join us for Ruth’s Seminar in Kuala Lumpur & Miri — a practical and insightful session designed to equip professionals with valuable knowledge and real-world perspectives.
✨ Limited seats available
📍 KL & Miri
📅 Don’t miss this opportunity to learn, connect, and grow
👉 Register now and secure your seat!